The Marketer's Guide to Mobile Engagement

  Innovation   Marketing and Sales  

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile. Adam will give marketers a high-level view of how mobile can integrate into all consumer touchpoints, including paid, organic, and social media. He will also show how mobile can enhance in-store and on-pack, and open up a new world of consumer insights and analytics. Adam will show examples of successful mobile engagement from major household brands, and given marketers a "crawl, walk, run, fly" tactical approach to making mobile engagement work for their brands and marketing campaigns.

Adam Lavine is a passionate, creative results-oriented entrepreneur with deep experience in mobile engagement and digital media. He is currently the CEO of FunMobility, a platform that enables marketers to add a layer of mobile engagement to any marketing campaign. FunMobility adds mobile engagement to household brands including Chiquita, Walmart, Rubbermaid, Burger King, and Lysol.He graduated Cum Laude from the University of Massachusetts, where he holds degrees in English and Educational Computer Animation. Adam is also the Chairman of Motzie, a mobile recruiting company.

Consumers spend more time with their mobile devices than any other form of media. Marketers know mobile engagement is mission-critical to stay relevant, but struggle to execute and often confuse strategy and tactics. In his presentation "The Marketer's Guide to Mobile Engagement", Adam provides a strategic framework to help marketers make sense of mobile. Adam will give marketers a high-level view of how mobile can integrate into all consumer touchpoints, including paid, organic, and social media. He will also show how mobile can enhance in-store and on-pack, and open up a new world of consumer insights and analytics. Adam will show examples of successful mobile engagement from major household brands, and given marketers a "crawl, walk, run, fly" tactical approach to making mobile engagement work for their brands and marketing campaigns.