Project Management

Workflow Mapping: Knowing Your Customers Better Than They Know Themselves

January 19, 2016 1:00 PM EST (UTC-5)

Platform: Adobe Connect
Capacity:
Duration: 60 min
Presenter: Steve Hansen


Support: Earning PDUs | Tips For Attendees

It’s hard not to eye-roll when the business gurus tell us “Know our customer! Develop from the customer’s point of view!” Not that it’s wrong; it’s just that we all agree. That’s what we’re trying to do. Tell us how we can do it better.
 
Enter workflow mapping. This is an under-utilized technique for identifying customer / user difficulties, especially in the context of on-the-job activities done by experts. The result of workflow mapping is a set of charts in which you can look at strategic goals and zoom in to an astounding level of detail – the tools and techniques used to execute each task. In each step, pain points are identified. That document can drive creative, customer-centered product development.

This session will cover:

  •          Basics of workflow mapping
  •          How to involve multiple functions (and save money in the process)
  •          Keys to mapping success (hint: it can be done very badly)
This webinar qualifies for the following PDUs:
 
PMP/PgMP
PMI-ACP
PMI-SP
PMI-RMP
PfMP
PMI-PBA
1.00
1.00
1.00
1.00
1.00
1.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total
1.00
1.00
1.00
1.00
1.00
1.00


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