Project HEADWAY: Building Business Cases That Matter
July 16, 2020 3:00 PM EDT (UTC-4)
Platform: WebEx
Capacity: 2000
Duration: 60 min
Support: Earning PDUs | Tips For Attendees
Overview
The need for business cases is often taken for granted. Unfortunately, business cases are often taken for granted as well. In many instances, they are designed to reach pre-ordained conclusions, or justify a preferred course of action.
It doesn't need to be this way, and good, well-crafted business cases can be important decision tools to guide and support strategic decision making. This presentation dives in to what makes an exceptional business case, and how to build one.
Learning Objectives
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"The radical of one century is the conservative of the next. The radical invents the views. When he has worn them out, the conservative adopts them." - Mark Twain |







