Guessing is not a strategy: How to build decision velocity with AI and real-time data
June 10, 2026 | Live Webinar
Who Are We Fighting In Organizations? A Path to Maturity Growth
”When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.”
-- Henry Ford
This paper is about cultural clashes in multi-country projects and how these clashes can be dealt with: recognizing and accepting the diversity of people, being sensitive to the interests and feelings of all the team members, and—the last, but not the least—positioning yourself as a team leader.
Building the right team for a project, especially when assumptions at the start are bad, relies on understanding people’s motivations and mastering relationships between them, and not only on understanding each individual’s technical expertise.
Social understanding and communication skills are key assets in this process in order to build networks and drive results. To this end, if we really want to succeed, we should never forget that our biggest ally is self-knowledge and a willingness to change.
1. Meeting the Players
1.1. The Environment
In 2008, I started my activity as a project manager on an international scale when I was invited to our corporate headquarters in Italy to take over a project for an Italian customer. The project consisted of designing, manufacturing, and installing an assembly line for a new car model in Russia. This was the first time in our corporation when a …
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