Project Management

My Mantra: Key Words at Key Moments Are the Key to Success

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One of the most valuable project management lessons I ever learned in my professional life is: Key words at key moments are the key to success. Despite the foundational importance of social and emotional awareness, this “underlying competency” remains unknown to a lot of managers and leaders.

Without this awareness, how can they succeed?

The truth is that most of them don’t thrive. I’ve worked with professionals at all organizational levels, from the operational floors to the boards of directors. They are usually equipped with more knowledge than they need to effectively engage and involve stakeholders.

Nevertheless, I witness stakeholder management disasters every day. Unfortunately, weak sponsorship, untruthful partnership, empty leadership and irresponsible citizenship are the norm, not the exception.

 

Allay Stakeholders’ Fears

I’ve been researching stakeholder management and related topics for years to cope with my daily struggles as a project management practitioner and consultant. (I recently delivered a webinar on the subject that you can watch here.)

While compiling tools and techniques, developing frameworks and applying theoretical knowledge in pragmatic ways, I keep coming back to what has become my stakeholder management mantra: Key words at key moments are the key to success.

Technical and managerial knowledge are must-haves for project success, but so are underlying competencies—what are known as soft skills.

Here’s an illustration. Suppose you are in a hospital waiting to undergo surgery. The doctor enters the room, does his job successfully, and then leaves you by yourself without saying a word. How would you feel? Even if the doctor were highly skilled, you would feel disappointed, right?

Caregivers and medical professionals know the importance of a warm reception and voice-guided gestures. Showing that you care is even more important than caring about your patients.

So here’s a better course of action: First, announce what you are going to do and explain why. Then, do what you have to do, explaining details during the action as much as possible. Finally, announce that you are done and explain the results.

Stakeholders are afraid of change. Anxiety boosted by a lack of the right kind of communication creates huge misunderstandings. That is why—yes, let’s say it again—key words at key moments are the key to success.

 

How about your projects? Do you plan the type and timing of communications to facilitate change management initiatives? 


Posted by Mario Trentim on: May 25, 2015 06:54 AM | Permalink

Comments (5)

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Patti Gilchrist Product Manager| UnitedHealth Group Bluffton, Sc, United States
Great advice -- thanks for sharing this reminder

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HEMAM RANJIT KUMAR SINGH Founder & Director| TechSure Global Consultancy LLP Guwahati, Assam, India
In fact a Great Mantra !!! Thanks for sharing.

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Susan Samaroo Caroni, Trinidad and Tobago
Extremely good advice!

Thanks!

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Navdeep Joshi Sr. Consltant - CA PPM| TBD Bangalore, Karnataka, India
Thanks for sharing this :) .... Regards, NJ

avatar
Arnold Ali IT Program Manager| GCS Shuwaikh, Kuwait
Thought provoking.
Doctors are taught to develop a good "bedside manner".
What's the equivalent for PMs?

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