Why Project Managers Should Be Good Storytellers
From the Communication Excellence in Project Management Blog
by Bill Brantley
Although Project Managers spend 90% of their time communicating, communication in project management is the most underdeveloped skill for project managers. This blog will help Project Managers become better communicators and thus, better Project Managers.
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According to a recent article in the Harvard Business review, "Research shows that our brains think of companies not as objects but as people. Every time someone engages with your brand, they are asking you: 'So tell me about your yourself.'”
The author, Mark Bonchek, advances the idea of the strategic narrative which is designed to "creat[e] a context of human connection, collaborat[e] around a shared purpose, and [connect] with the company’s DNA." A strategic narrative is how people connect with the company on an emotional level.
This led me to think of how strategic narrative can be used by project managers to advance their projects. When you examine the definition of strategic narrative, you can see that it aligns closely with the definition of a project vision. So, in a sense, a good project vision should be a good story because it serves the same purpose as a strategic narrative. When team members connect emotionally to the project, then the project manager has the full attention and engagement of the project team.
Posted on: March 28, 2016 07:39 PM |
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Comments (2)
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The post seems to be cut...
Luis Branco
CEO| Business Insight, Consultores de Gestão, Ldª
Carcavelos, Lisboa, Portugal
Dear Bill
Interesting this reflection on the theme: "Why Project Managers Should Be Good Storytellers"
Thanks for sharing
Important point to remember: "a good project vision should be a good story because it serves the same purpose as a strategic narrative"
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