Communication Excellence in Project Management

According to a recent article in the Harvard Business review, "Research shows that our brains think of companies not as objects but as people. Every time someone engages with your brand, they are asking you: 'So tell me about your yourself.'”

The author, Mark Bonchek, advances the idea of the strategic narrative which is designed to "creat[e] a context of human connection, collaborat[e] around a shared purpose, and [connect] with the company’s DNA." A strategic narrative is how people connect with the company on an emotional level.

This led me to think of how strategic narrative can be used by project managers to advance their projects. When you examine the definition of strategic narrative, you can see that it aligns closely with the definition of a project vision. So, in a sense, a good project vision should be a good story because it serves the same purpose as a strategic narrative. When team members connect emotionally to the project, then the project manager has the full attention and engagement of the project team.