By Christian Bisson, PMP
Machine learning is one of today’s hottest tech topics.
It’s essentially a type of artificial intelligence (AI) in which you give your software the ability to “learn” based on data. For example, you probably notice how YouTube, Netflix, Amazon and many other companies suggests videos or products you should check out. These suggestions are based on your previous online actions, or those of other people deemed “similar” to you.
For some time now I’ve been working on projects that involve this technology. We often have clients who want machine learning even though they do not know if it’s even relevant to them. Since “everyone is doing it,” they want to do it too.
Calibrating a project sponsor’s expectations is often a good idea. While the automated services generated through machine learning may seem magical, getting to that point involves challenges—and a lot of work.
The machine will learn using the data it has being given—that data is the crucial starting point. The data that’s available is what drives how the machine will evolve and what added value machine learning can bring to your project/product. For example, if you are trying to teach the machine to recognize vehicles on images it scans, and all you can teach it with are images of small cars, you are not set up for success. You need a better variety of images.
The machine’s ability to learn is directly tied to the quality of the data it encounters.
Once you have quality data, you need it in high quantities. If you can only provide the machine with the website behaviors of, say, hundreds of users per month, don’t expect it to have enough information to be able to recommend the best products based on user trends. Its sample will be too little to be able to be accurate.
Once you have the necessary data, the journey is not over. The machine may learn on its own, but it’s learning based on how it was built and with the data it’s being fed. There is always room for improvement.
As amazing as machine learning is, it is not cheap. So keep an eye on your project’s budget. Machine learning experts can command high salaries, and there is a lot of effort involved with researching the best approach—creating the models, training them, testing them, etc. Make sure the ROI is worth it.
Have you had a chance to work on a project involving machine learning? What challenges have you faced?