Project Management

A Quick Introduction to Ideation 2.0 (with a Case Story)

From the Citizen Development Insights Blog
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Citizen development is a disruptive approach to digital transformation and organizational innovation, where teams are empowered to turn ideas into applications using no-code/low-code technology. This blog provides insights, advice and practical knowledge from thought leaders and practitioners in Citizen Development.

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No Code, Big Bucks: How Citizen Developers Can Capitalize on the Future of Tech 


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Welcome to the world of citizen development.

Amazing things happen here in the world of citizen development. If you’ve been in it a while, you already know how incredible it is to watch an idea go from spark to screen in days or even hours. If you’re new to citizen development, get ready for a fascinating new reality.

This post is the second in a series that will introduce you to elements on the PMI CD Canvas (see graphic below).  These posts are designed to inspire you, share tips and insight, and further your knowledge and experience. I welcome your questions and encourage you to share your own stories.

I am glad you’re here. Last month I introduced you to Hyper-Agile SDLC. This month, I will introduce you to Ideation 2.0

PMI CD Canvas - Ideation 2.0


What is Ideation 2.0?

Ideation is as old as humanity itself. You know how it goes: A group gathers to come up with ideas to solve a problem or invent something new. Ideators love it; implementers get restless.

Ideation 2.0 lets the genius of both groups shine simultaneously. Ideators get to perpetually ideate and implementers get to perpetually implement. It’s a synergetic union, but how is it possible? 

It’s possible because of low-code / no-code / (LCNC) app creation. Your team spots an inefficiency and decides an app can fix it, then builds the app (often within a few days), launches the app, and continuously improves it with little or no delay, based on user feedback and more ideas.

The key differentiator of Ideation 2.0 is the real-time development of LCNC apps (built by non-IT personnel) and rapid iterations based on user feedback and requests, allowing ideas to quickly take shape and launch throughout the entire development process.


Case Story: Ideation 2.0 in Action

Situation: A security company needed to improve and secure data sharing between their dispatch and event security teams and determined a LCNC app could be the solution.


Before: The dispatcher team handled incoming requests, security issues, and scheduling security officers. The security team were stationed at various locations and provided security support at events, for VIPs, and small groups. The two teams had no efficient way of securely communicating the constantly changing incoming and outgoing information in real-time. They relied on unsecured texts, emails, and radio messages to relay updates, and each day the security team would download a PDF doc of the day’s info, which was quickly outdated.


Process: A core team of dispatchers and security officers was formed to design a secure app for data sharing between teams. Ideation 2.0 kicked off with a team idea gathering session to create a product vision board. Once that was completed, a prototype was built to specifications in 5 days using the hyper-agile SDLC process, then tested, and released to the core team for a beta test. Ideation 2.0 continued as the core team quickly returned with additional ideas, feature requests, modifications, and adjustments. The requests were implemented according to the change request process and the tool was deployed for a two-week trial for user testing in the field.   


After: The teams were trained on how to navigate and use the tool and quickly began sharing additional ideas (continued ideation 2.0) based on their team’s needs. The core team remained in close contact with user teams and saw that some of the functionality originally requested by the core team wasn’t proving helpful after all. The citizen developer updated the tool and pushed it out to the end-users quickly and efficiently. Additional ideas and features outside of the original ones were added, such as the ability to upload photos, complete required incident forms, and time tracking. This further increased the value of the tool in the eyes of the whole team.

Ideation 2.0 was part of every step starting with the core team’s initial ideas, beta-testing, two-week trial, and final survey questions. Ideators, implementers, and end-users were key to the creation and continual improvement of the app which exceeded the initial requirements and expectations.


Applying Ideation 2.0 in Your Organization

In the world of citizen development, Ideation 2.0 is not a one-time thing, it is a continuous flow of idea generation and implementation throughout development. There are many ways to gather initial ideas for an LCNC app from your team. Some are detailed on this portal and others can be found in the Citizen Development Body of Knowledge.

In the meantime, here are four suggestions as to how you would apply Ideation 2.0 to your next project:

  1. Identify your stakeholders. This is critical. These are the people on the frontlines who will be most impacted by the app and will offer the best feedback and ideas.
  2. Create a quick and easy way to collect feedback and ideas from your stakeholders all the way through the development process. If it is too hard, they may clam up.
  3. Implement a change request that prioritizes requests, so all stakeholders feel heard.
  4. Incorporate the updates and feedback as quickly as possible and notify stakeholders of the updates along with any necessary training to assist in the user adoption.


What did this post spark in you? Are you new to no-code/low-code app creation? Have you used Ideation 2.0 in your company? Please post your questions, comments, and stories below.

Posted by Jody Temple White on: January 18, 2021 06:18 PM | Permalink

Comments (4)

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Jelili Odunayo Kazeem Co-Founder| Convosync Solutions Limited Enugu, En, Nigeria
Thanks for sharing. The Low-code/No-code is the revolution for organizational growth. The business becomes more self-sufficient instead of being put on the IT waiting list. It is a win-win for all.

Jody Temple White Citizen Developer, PMP, Operations Specialist| ASG Projects, LLC Portland, Or, USA
Very true Jelili! It is a win-win, giving everyone the opportunity to participate in collaboratively solve business challenges and bring greater efficiencies.

Aws Shehab Deputy IT Manager & Financial Affairs Support| ATU Duty Free Salalah, Dhofar, Oman
Very Well Structured Article Thanks.

Jody Temple White Citizen Developer, PMP, Operations Specialist| ASG Projects, LLC Portland, Or, USA
Thanks Aws.

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