Project Concept

Format: Report

Use a project concept to create a compelling case for a project, something that your target sponsors will find easy to support. A starting point for making a formal business case, it is used to attract sponsors who will champion your project with upper management. It should be short (maximum three pages) and to the point, highlighting key information about the project (ROI, benefits, timeline, costs, etc.). The format is flexible, and the content should resemble a white paper. Here is an example.

Related Processes

JPACE Project Management


JUSTIFY-PLAN-ACTIVATE-CONTROL-END: Four simple words that define, contain, control and influence the life of your project. Learn how to use JPACE to achieve project success.

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I see where one young boy has just passed 500 hours sitting in a treetop. There is a good deal of discussion as to what to do with a civilization that produces prodigies like that. Wouldn't it be a good idea to take his ladder away from him and leave him up there?

- Will Rogers