Managing External Customers: Reality or Pipedream?
byIn these competitive, customer service-focused times, can customers be managed or do they call all the shots?

In these competitive, customer service-focused times, can customers be managed or do they call all the shots?
Sometimes it’s not about who is right or who is wrong--sometimes it may just be asking what’s wrong.
We know that there are huge benefits to an established CRM program--as long as the system users are prepared correctly.
This writers experience with the Disney Institute--the learning arm of the Walt Disney organization--provided fresh approaches in achieving excellence through--and with--people.