It was inevitable that we would start to look at branding our projects. But does it make a difference? Does anyone care? And most importantly, does it help? And if it helps, exactly who is it helping, anyway? The answers are a click away...
Promoting, marketing and branding your internal projects are key elements of successfully implementing change management within the organization--and social media tools are the answer.
How do you ensure that your project stands out from the crowd? How do you make sure that you don’t get lost in the mass of projects? Your project needs an identity, so brand it!
How do you promote your project management brand in the marketplace? This article provides a few creative approaches to establishing your PM brand and reputation using a variety of social media approaches.
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"We cling to our own point of view, as though everything depended on it. Yet our opinions have no permanence; like autumn and winter, they gradually pass away." - ChuangTzu |
