Project Management

AI Beyond the Sales Pitch: The Gap Between Experts

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With over 4 years of experience as a Project Manager implementing agentic AI solutions across industries in this session, we move past vendor demos and inflated promises to look at what actually determines whether AI delivers business value. Drawing on real-world implementation experience, this talk breaks down the few decisions that matter most—and the common traps that derail even well-funded initiatives.

Designed for leaders responsible for outcomes, not experiments, this session reframes AI implementation as an execution and change problem—not a technical one—and offers a practical way to move from ambition to impact without unnecessary complexity. 

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"It is an important and popular fact that things are not always what they seem. For instance, on the planet Earth, man had always assumed that he was more intelligent than dolphins because he had achieved so much -- the wheel, New York, wars and so on -- whilst all the dolphins had ever done was muck about in the water having a good time. But conversely, the dolphins had always believed that they were far more intelligent than man -- for precisely the same reasons."

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