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Date
S
takeholders must be important. A Guide to the
Project Management Body of Knowledge (PMBOK® Guide)--Fourth Edition has over
380 separate references to the word "stakeholder."
But the thousands of managers struggling today to
meet stakeholder expectations may be interested to know that only a few years
ago no one bothered. The whole concept of business or project stakeholders
is a relatively new phenomenon.
The
legal concept of a stakeholder is not new. Neither is the concept of "having a
stake" in something.
One
must also presume the concept of delivering a quality product to meet the needs
of the end user, customer or client is not new.
In
fact, many 19th century businesses had enviable reputations for customer
service. Which leads to the question: What changed?
The
origin of a business stakeholder in management literature can be traced back to
1963, when the word appeared in an international memorandum at the Stanford
Research Institute. Stakeholders were defined as "those groups without whose
support the organization would cease to exist."
The
concept of business stakeholders was also a core part of the work on systems
analysis in organizations conducted by researchers at the Tavistock Institute
in London, England in the late 1960s and early 1970s. The concept has since
grown from those beginnings.
During
the last 30 years, the people and organizations covered by the term
"stakeholder" have continued to expand and evolve. Stakeholder theory now includes
the concepts of corporate social responsibility, organizational theory, systems
theory, customer relationship management and governance.
And
in the last few years, stakeholders have come to encompass anyone with an
interest in or who is affected by the work of an organization or its
deliverables, or as someone who contributes to the work or its outcome.
Now
that the idea of a stakeholder has come of age in the project world, the new
challenge is stakeholder relationship management maturity. Organizations that
develop this capability quickly are likely to have a significant competitive
advantage--at least until their competitors catch up.
Posted
by
Lynda Bourne
on: October 20, 2009 01:49 PM |
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