Voices on Project Management offers insights, tips, advice and personal stories from project managers in different regions and industries. The goal is to get you thinking, and spark a discussion. So, if you read something that you agree with--or even disagree with--leave a comment.
View Posts By:
Cameron McGaughy
Lynda Bourne
Kevin Korterud
Conrado Morlan
Peter Tarhanidis
Mario Trentim
Jen Skrabak
David Wakeman
Wanda Curlee
Christian Bisson
Ramiro Rodrigues
Soma Bhattacharya
Emily Luijbregts
Sree Rao
Yasmina Khelifi
Marat Oyvetsky
Lenka Pincot
Jorge Martin Valdes Garciatorres
cyndee miller
Past Contributors:
Rex Holmlin
Vivek Prakash
Dan Goldfischer
Linda Agyapong
Jim De Piante
Siti Hajar Abdul Hamid
Bernadine Douglas
Michael Hatfield
Deanna Landers
Kelley Hunsberger
Taralyn Frasqueri-Molina
Alfonso Bucero Torres
Marian Haus
Shobhna Raghupathy
Peter Taylor
Joanna Newman
Saira Karim
Jess Tayel
Lung-Hung Chou
Rebecca Braglio
Roberto Toledo
Geoff Mattie
Recent Posts
Project 2030: Skills We Need to Cultivate Now
The Technical Program Manager: How to Stay Relevant in 2025
5 Things Your Operational Plan Should Do
5 New Project Guardrails for Adaptive Leaders
The Leader's Voice: Respect It, Protect It, and Use It Properly!
Categories
2020,
Adult Development,
Agile,
Agile,
Agile,
agile,
Agile management,
Agile management,
Agile;Community;Talent management,
Artificial Intelligence,
Backlog,
Basics,
Benefits Realization,
Best Practices,
BIM,
business acumen,
Business Analysis,
Business Analysis,
Business Case,
Business Intelligence,
Business Transformation,
Calculating Project Value,
Canvas,
Career Development,
Career Development,
Career Help,
Career Help,
Career Help,
Career Help,
Careers,
Careers,
Careers,
Careers,
Categories: Career Help,
Change Management,
Cloud Computing,
Collaboration,
Collaboration,
Collaboration,
Collaboration,
Collaboration,
Communication,
Communication,
Communication,
Communication,
Communications Management,
Complexity,
Conflict,
Conflict Management,
Consulting,
Continuous Learning,
Continuous Learning,
Continuous Learning,
Continuous Learning,
Continuous Learning,
Cost Management,
COVID-19,
Crises,
Crisis Management,
critical success factors,
Cultural Awareness,
Culture,
Decision Making,
Design Thinking,
Digital Project Management,
Digital Transformation,
digital transformation,
Digitalisation,
Disruption,
Diversity,
Diversity,
Documentation,
Earned Value Management,
Education,
EEWH,
Enterprise Risk Management,
Escalation management,
Estimating,
Ethics,
execution,
Expectations Management,
Facilitation,
feasibility studies,
Future,
Future of Project Management,
Generational PM,
Governance,
Government,
green building,
Growth,
Horizontal Development,
Human Aspects of PM,
Human Aspects of PM,
Human Aspects of PM,
Human Aspects of PM,
Human Aspects of PM,
Human Resources,
Inclusion,
Information Technology,
Innovation,
Intelligent Building,
International,
International Development,
Internet of Things (IOT),
Internet of Things (IoT),
IOT,
Knowledge,
Leadership,
Leadership,
Leadership,
Leadership,
Leadership,
lean construction,
LEED,
Lessons Learned,
Lessons learned;Retrospective,
Managing for Stakeholders,
managing stakeholders as clients,
Mentoring,
Mentoring,
Mentoring,
Mentoring,
Mentoring,
Methodology,
Metrics,
Micromanagement,
Microsoft Project PPM,
Motivation,
Negotiation,
Neuroscience,
neuroscience,
New Practitioners,
Nontraditional Project Management,
OKR,
Online Learning,
opportunity,
Organizational Culture,
Organizational Project Management,
Pandemic,
People management,
Planing,
planning,
PM & the Economy,
PM History,
PM Think About It,
PMBOK Guide,
PMI,
PMI EMEA 2018,
PMI EMEA Congress 2017,
PMI EMEA Congress 2019,
PMI Global Conference 2017,
PMI Global Conference 2018,
PMI Global Conference 2019,
PMI Global Congress 2010 - North America,
PMI Global Congress 2011 - EMEA,
PMI Global Congress 2011 - North America,
PMI Global Congress 2012 - EMEA,
PMI Global Congress 2012 - North America,
PMI Global Congress 2013 - EMEA,
PMI Global Congress 2013 - North America,
PMI Global Congress 2014 - EMEA,
PMI Global Congress 2014 - North America,
PMI GLobal Congress EMEA 2018,
PMI PMO Symposium 2012,
PMI PMO Symposium 2013,
PMI PMO Symposium 2015,
PMI PMO Symposium 2016,
PMI PMO Symposium 2017,
PMI PMO Symposium 2018,
PMI Pulse of the Profession,
PMO,
PMO,
pmo,
PMO Project Management Office,
portfolio,
Portfolio Management,
Portfolio Management,
portfolio management,
presentations,
Priorities,
Probability,
Problem Structuring Methods,
Process,
Procurement Management,
profess,
Program Management,
project,
Project Delivery,
Project Dependencies,
Project Failure,
project failure,
Project Leadership,
Project Management,
project management,
project management office,
Project Planning,
project planning,
Project Requirements,
Project Success,
Ransomware,
Reflections on the PM Life,
Remote,
Remote Work,
Requirements Management,
Research Conference 2010,
Researching the Value of Project Management,
Resiliency,
Risk Management,
Risk Management,
Risk management,
risk management,
ROI,
Roundtable,
Salary Survey,
Schedule Management,
Scheduling,
Scope Management,
Scrum,
search,
SelfLeadership,
SelfLeadership,
SelfLeadership,
SelfLeadership,
SelfLeadership,
Servant Leadership,
Sharing Knowledge,
Sharing Knowledge,
Sharing Knowledge,
Sharing Knowledge,
Sharing Knowledge,
Social Responsibility,
Sponsorship,
Stakeholder Management,
Stakeholder Management,
stakeholder management,
Strategy,
Strategy,
swot,
Talent Management,
Talent Management,
Talent Management,
Talent Management,
Talent Management,
Talent Management Leadership SelfLeadership Collaboration Communication,
Taskforce,
Teams,
Teams in Agile,
Teams in Agile,
teamwork,
Tech,
Technical Debt,
Technology,
TED Talks,
The Project Economy,
Timeline,
Tools,
tools,
Transformation,
transformation,
Transition,
Trust,
Value,
Vertical Development,
Volunteering,
Volunteering #Leadership #SelfLeadership,
Volunteering Sharing Knowledge Leadership SelfLeadership Collaboration Trust,
VUCA,
Women in PM,
Women in Project Management
Date
My last
post touched on stakeholder attitudes. Attitude is derived from perceptions--in this context, the stakeholder's perception of the project and how its outcomes will affect the stakeholder's interests.
Fortunately, perceptions are negotiable and can be changed by effective communication. Change perceptions and a change in attitude will follow.
In my research, I considered two key dimensions to attitude:
1. How supportive or opposed the stakeholder is toward the project
2. How receptive the stakeholder is to communication from the project team
Although receptiveness may seem less important, you cannot change a stakeholder's level of support if they refuse to communicate with you.
Levels of support can range from active opposition to active support. For each of the important stakeholders, the project team needs to understand the stakeholder's current level of support and then determine a realistic optimum level.
Exactly what that realistic optimum is varies. For example, environmental activists can never be realistically expected to support a new road through a wilderness area. The realistic optimum may be passive opposition and a communications plan developed to negotiate an outcome that the environmentalists can live with.
Your project sponsor should be an active supporter. Communication needs to be planned to engage the stakeholder in actively supporting the project.
That means open communication. If the stakeholder is unwilling to communicate, ways need to be devised to open channels. This may involve using other stakeholders in the network around the project to open the communication, changing the way you communicate or just plain persistence.
Only after communication channels are open can you start to listen to the other person and understand their needs, concerns or ambitions. Once these are known, you're in a position to either explain how the current project meets those needs or consider risk-mitigation strategies to modify the project to reduce issues and enhance opportunities.
The whole point of stakeholder management is to optimize the overall attitude of the stakeholder community to allow the project to succeed.
A very significant proportion of the risks around most projects are people-based. The only way to identify, manage and/or mitigate these risks is by effective two-way communication. More on this later.
Posted
by
Lynda Bourne
on: September 15, 2009 01:51 PM |
Permalink
