Will IoT Disrupt the Mobile Industry?
From the Voices on Project Management Blog
by Cameron McGaughy,
Lynda Bourne, Kevin Korterud, Peter Tarhanidis, Conrado Morlan, Jen Skrabak, Mario Trentim, Christian Bisson, Yasmina Khelifi, Sree Rao, Soma Bhattacharya, Emily Luijbregts, David Wakeman, Ramiro Rodrigues, Wanda Curlee, Lenka Pincot, cyndee miller, Jorge Martin Valdes Garciatorres, Marat Oyvetsky
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by Wanda Curlee
The Internet of Things (IoT) will change the cell phone landscape.
For many years, the smartphone has been our link to apps. We could lock our cars, play games, spy on our pets—the list is almost exhaustive.
But, I am constantly brought back to a question of whether or not smartphones will always be necessary—or will they become obsolete as more IoT devices are created that combine the hardware, software and user interface into one place.
Is this pie in the sky? Based on how our technology is rapidly progressing (which I started discussing in my last post), I don’t think so.
As Maurice McGinley, design director for Amsterdam-based AVG Innovation Labs said, “Instead of having one universal device—your smartphone—controlling your environment, you would have simple controls placed where you need them, available when you need them.”
While I have no insight into the strategic direction of the companies developing smart devices, I would contend this is the direction they will be going.
And this is great for the project management discipline.
Smartphone manufacturers and network providers (Verizon, AT&T, etc.) will need to change or broaden focus, and that means investing in new projects and programs. And the portfolio manager will need to ensure the projects and programs are on the roadmap to deliver the right value for the enterprise.
Smart device manufacturers will need to figure out how to provide a friendly user interface similar to the mobile experience.
The project management discipline would be used in a similar way as the cell phone industry. The portfolio manager should scan the enterprise for projects and programs that meet the need. If there are none or not enough to help drive the strategy, the portfolio manager needs to work with the portfolio sponsor to determine the issues. The project and program managers would deliver the capabilities needed.
So, where will you be when the industry is stood on its head? How will you help to focus the IoT to deliver the right technology for consumers and companies?
Project practitioners that truly understand their industry and where it is going can be drivers of that change.
Posted
by
Wanda Curlee
on: August 25, 2016 11:32 AM |
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Comments (8)
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fosco frongia
Senior project manager| ENTE PATRIMONIALE CHIESA GESU' CRISTO SUG
Fino Mornasco, Como, Italy
Craig Dalrymple
Community Engagement Specialist| Project Management Institute
Troy, Pa, United States
My personal take on the answer to your question is yes. I think the mobile devices will fade back in importance as the network of connected devices grows. The value won't be in one device that does everything, but a flexible 'interface' that pulls from your (cloud) profile to present you the information and options most relevant to your needs.
My current thinking is this will be a fusion of augmented reality, AI assistants, and troves of data on your behaviors and status (by device, location, etc.) to present you with the most important IOT data.
Mobiles will still have value, but their position of dominance might change over time.
Wanda, IoT is changing ANY industry and our world.
When things connect to each other and become more intelligent it will probably surpass current human capabilities. And information will be transmitted in more than the current ways of visuals and voice, e.g. already smart clothes can read your emotions.
As for the mobile industry, you mention network providers and device manufacturers, but also network enablers like Google, Apple, facebook, Uber are shaping the future here. Devices might become a commodity and support multiple information transmission ways, even these not available to us humans.
Already envisioned are body-embedded chips (or whatever) that provide the window to the IoT net.
Wanda Curlee
Dr. Wanda Curlee| PMI
Ferguson, NC, United States
Fosco - You are most welcome.
Wanda Curlee
Dr. Wanda Curlee| PMI
Ferguson, NC, United States
Craig - Thanks so much for your thoughts. I agree that IOT is so amorphous at this time that time and those strong in the industry most likely will fashion IOT. Yes, as you say some device similar to a cell will still be around but it will be something less than what it is today. I am excited to see how the various industries morph into something new.
Wanda Curlee
Dr. Wanda Curlee| PMI
Ferguson, NC, United States
Hello Thomas - Thanks for your comments. I don't know that I am ready for body-embedded chips but I am sure my grandchildren will embrace them. You are absolutely correct that network enablers will have to morph as well. Your ideas are great and I am excited to see how industries change due to IOT.
Karthik T
Senior Engineering Manager| Nike
Bangalore, Karnataka, India
Wanda Curlee
Dr. Wanda Curlee| PMI
Ferguson, NC, United States
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