Engage Employees in Change: A Mini Case Study
From the Thoughts on Project Management Blog
by Gina Abudi
Articles will focus on the the people-side of project management - team leadership, communication, virtual teams, change management and cultural diversity.
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Engage Employees in Change: A Mini Case Study
Categories
BPI projects,
business process improvement,
Change Management,
change projects,
communications,
engaging stakeholders,
engaging teams,
lead change,
Leadership,
making presentations,
problem solving,
project leadership,
project scope,
stakeholder management,
status reporting,
team development,
time management
Date
One of Abudi Consulting Group's client’s wanted to engage their employees in change. This mini case study shares that story.
For this brief story, I’ll use the exhibit below.

The client is a retail organization that had changed leadership at the top. The new CEO and other newly-hired top executives had experience engaging employees in change and knew the value in doing so. Once the original vision of the change that was being proposed was shared with employees, Abudi Consulting Group, working in collaboration with the CEO and his team, requested the employees’ feedback. Given the complexity of the change, we allowed for three weeks in having conversations about the change in order to get feedback from employees. We provided employees with a variety of options to provide feedback, including via:
- Focus group meetings
- Department meeting
- All staff face-to face meetings (part of a change “road show”)
- Virtual sessions
- An internal web site specifically launched to support the change
- Directly to anyone on the leadership team via the group’s “open door” policy
- Via an online survey to all employees
With so many channels to share their ideas, concerns, thoughts and suggestions, we got more feedback than we could have imagined! Employees shared information about the change proposed as well as the vision for the change. Through the employees’ insights and contributions, Abudi Consulting worked with the executive leadership team to reframe the change initiative. We incorporated many of the ideas of the employees as well as addressed the concerns that they had.
The end result was a change initiative that was, effectively, shaped by the employees.
This is just one client story Gina shares in her book. Want to learn more? Purchase Gina’s book, Implementing Positive Organizational Change: A Strategic Project Management Approach, J Ross Publishing, 2017.
Posted on: April 25, 2018 02:35 PM |
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Comments (9)
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Employee engagement in any change event for their organization is very welcoming as it builds trust and a sense of ownership. Thanks for sharing this case study!!
Rami Kaibni
Community Champion
Senior Projects Manager | Field & Marten Associates
New Westminster, British Columbia, Canada
Good Point Gina. Interesting case study.
Thanks for sharing your story. I've found that organizations tend to fail when the leadership "informs" the workforce of coming change instead of sharing the vision and rationale behind the change.
That's great Gina. Employee driven change gets better buy-in.
It is critical to get the buy-in of all stakeholders to transformation. Or, at least, the objectives of the transformation.
The problem with soliciting open-ended feedback is often in separating the wheat from the chaff. Transformation teams are inundated with information which it takes an age to boil down to the essentials.
This is where a strong feedback design is called for - with early stages having closed-ended questions and being less interactive (through surveys, for example) that allow teams to determine the essential objectives and then refining through more open-ended sessions (focus groups, meetings) to enrich those essentials.
Thanks for sharing, very interesting
I had major issues when I started my life in project management how to get the commitment of the old generations in the workplace, and the answer was to engage them and let them lead it.
Anish Abraham
Privacy Program Manager| University of Washington
Auburn, Wa, United States
This is very informative, Gina and thanks for sharing.
Alok Priyadarshi
Project Manager| Tata Consulting Engineers Limited
Jamshedpur, Jharkhand, India
Considering change a project and engaging all stakeholders is essential for positive outcome of project. Nicely presented case study. Thanks for sharing.
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