Engaging “Difficult” Stakeholders
| Every project has stakeholders that may be labeled as “difficult.” While I’ll acknowledge that some people just choose to be difficult and contrary; many times there is a valid reason for someone being difficult. They are just not expressing themselves in the best way possible. This is not to excuse their behavior; but, look deeper into why they are being difficult. For example, when I am dealing with “difficult” stakeholders, I listen and ask questions to understand what is going on. Through active listening and asking questions, I have learned of legitimate concerns and worries that were not addressed, such as:
These are all very valid concerns and some stakeholders, rather than having a conversation, may dig in their heels and therefore be perceived as difficult. Let’s not just label stakeholders. Have a conversation with them to understand what is going on. You’ll be better able to address the situation if you have some specifics rather than just trying to manage a “difficult” stakeholder. Each of the issues/concerns in the bulleted list above are far more workable (able to be addressed) than just changing a difficult stakeholder. Address the (perceived) concerns and issues and manage the stakeholder. Try it out on your next project with a “difficult” stakeholder. You’ll see a difference! |
A stakeholder’s desire to increase project scope: A mini case study
| You are working on a project to implement an online benefits management portal to enable employees to have a “one stop” location to view their health and dental benefits, get answers to benefits-related questions, and enable for changes to be made to health benefit coverage. Requirements were gathered over a two week time period at the start of the project and all stakeholders participated in requirements gathering sessions. The project is near completion – the portal has been developed by the IT/Application Development group. It has been tested, works well and will be rolled out early next week. You are approached by a member of the senior leadership team who suggests that it would be of value to add in a component so that employees can also manage their 401Ks. In fact, he wants this to happen in time for this roll out. What should you do? Here is what you might do: Obviously trying to add in the 401K component now is not a good idea. However, the idea of adding in this functionality is a good idea! As the project manager, talk to the stakeholder who desires this change and acknowledge it is a wonderful idea that will certainly be of value to the employees. However, to add it in now means that the following would have to occur:
Suggest that the following may be options:
By acknowledging that the idea is a great one, but needs time to be prepared to enable for success and suggesting some options enables the project manager to have a better conversation with the stakeholder and to ensure that the right approach is taken for this addition to the product. What else might you do? How would you handle this request? |



