Cheaper Than Going to a Trade Show...

Situation: You're all about "the stuff".

Several times a year, gantthead has a booth at trade shows where we talk about the site and give away t-shirts, luggage tags, umbrellas, CDs, and tons of other stuff that people will do almost anything for.  It's amazing watching show attendees, five or six deep shouting out their shirt sizes, reaching past you, crawling under the table and snatching away anything that's not nailed down.  Once this sort of mob mentality sets in, there really isn't much you can do about it.  

A couple of hours later, the shirts are gone and you start talking to people who are really interested in what you do.  In the end it works out from a branding perspective though.  You notice people wearing your shirts around the conference and for not much money, your name is everywhere.   

Startup Schwag is an online club that sends you a lot of the stuff you would bring home from a trade show, on a monthly basis.  So if in the end, the only thing you really get out of going to a show is a t-shirt - this is a much less expensive way to get that done.