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Date
by Dave Wakeman, PMP
I’ve worked on political campaigns, in sports, in theater, in ticketing, in marketing and a lot more. I like to consider myself a good example of all the ways a Project Management Professional (PMP®) certification can be helpful in industries of all sorts.
Over the last month or so, I did some research to figure out how I could grow my skills in 2021. While the focus of my research directly related to my work as a marketer, the data still has some utility for project managers.
First, the details. In looking to see what CEOs thought of their marketing departments, I found that in a survey of over 500 mid-to-large businesses, 80 percent of CEOs didn’t trust their marketing departments. That was stunning and I went to look to see what I could make out of it by checking out the marketing and strategy folks to see where their heads were. In a sample of just over 1,100 marketers, 73 percent were looking to grow their businesses in 2021, 40 percent don’t have a strategy and 53 percent who want to grow don’t know where to start.
I’m sure you’re wondering where I’m going with this. Project managers should pay attention to these numbers for a few reasons.
First, in our roles, we have to win the support of our sponsors. I don’t know if the number of sponsors who are uncertain about what their project leaders are doing is similar to my research findings, but the bigger question is: Are we making certain that we have the trust of our sponsors?
The second point here is that we need to know what we want to achieve—and we need a plan to get there. That’s reflected in the marketing survey: Folks know they want to grow, but about 40 percent of them don’t have a plan to get started. As project professionals, this hits close to home, because if we aren’t careful, our plans get overrun by other activities. It’s our job to always keep our goals in mind as we move forward.
Finally, if we don’t know where we’re heading or how to get somewhere, it’s totally fine to ask for help. In fact, doing our jobs well means we need to ask for help.
For me, these discoveries led to brand articulation for the new year built around being a more focused, effective and profitable project manager.
What are your biggest goals or areas of growth you’ve identified for 2021?
Posted
by
David Wakeman
on: February 10, 2021 02:51 PM |
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