Can someone be a Product Owner and Agile Lead for a single team?
From the Easy in theory, difficult in practice Blog
by Kiron Bondale
My musings on project management, project portfolio management and change management.
I'm a firm believer that a pragmatic approach to organizational change that addresses process & technology, but primarily, people will maximize chances for success.
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A question was posed on my Mastodon instance this morning about combining the roles of Product Owner and Agile Lead (e.g. Scrum Master). The requestor felt that this was a bad idea but wanted to get feedback on whether it was, in fact, possible to do so and under what conditions would it not cause problems.
To answer the question, we need to understand the responsibilities of each role.
The Product Owner has the responsibility of collaborating actively with stakeholders to help them prioritize all the potential needs and wants which might be addressed by the product or service. They are also expected to spend significant time working with the delivery team to ensure they have a clear understanding of these needs and wants and to provide ongoing feedback on product ideas and completed work items by the team.
The Agile Lead is responsible for supporting the team in becoming as effective and efficient as they can be. While the role might facilitate delivery events (e.g. daily coordination events) for the team, their greater value is in the positive changes they are able to catalyze outside of these events. While they are expected to have sufficient delivery expertise to advise the team when they need assistance, the team is expected to define their way of working.
Based on these two sets of responsibilities, there are two main concerns with having a single individual play both roles: knowledge and capacity.
An effective Product Owner is expected to have sufficient product domain knowledge and organizational awareness whereas an Agile Lead is expected to have sufficient breadth and depth of delivery experience. It is rare to find an individual who ticks all of these boxes.
Most of the Product Owners I've worked with are overwhelmed just in their roles with the responsibility of spending enough time engaging with stakeholders and understanding product domain changes along with supporting the team daily. Adding the Agile Lead responsibilities to this mix usually means something will slip which could result in valuable input into product feature prioritization being missed or the team being neglected.
So is there any circumstance where the roles would be combined?
When a new company is formed, unless the leader has sufficient confidence, funding and foresight to fill positions appropriately right away, it is common that the leader plays both roles for at least the first product or service launch. However, in most situations, as the company grows, the leader recognizes fairly quickly that they need to step out of the daily tactical work of delivery and will staff the two roles.
Are there other contexts where you've seen this work? If so, leave a comment below...
Posted on: March 10, 2023 09:54 AM |
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Comments (9)
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Alicia Morgan
Project and Program Management Consultant | Consultant
Dallas, TX, United States
This is a thought provoking article. I honestly never thought of the benefit of the Product Owner and Agile Lead being two different people. Your insights make a solid case for it. My experience is most organizations don't want to fund the two roles.
Thanks Alicia! As usual it is a case of ensuring the decision makers are well aware of the risks with a preferred approach and influencing them to make good decisions.
Luis Branco
CEO| Business Insight, Consultores de Gestão, Ldª
Carcavelos, Lisboa, Portugal
Dear Kiron
Very interesting the theme that brought to our reflection and for debate
Thanks for sharing and sorry for your opinion
We agree: "It depends on the capacities and knowledge of the people" who will carry out the functions, that is, have these responsibilities".
I believe we can associate these two variables with maturity as a human being.
If we analyze your question only from the perspective of time, it seems to me that yes, that the same person can carry out both activities simultaneously
Shashi Kumar
PM Specialist| Intellect Group Solutions
Singapore, Singapore, Singapore
Good article!!! Thanks 💐 👏
Actually, I'm a living example of doing both roles in many of (my) projects, but the important point was, they were all small and I was doing it for commercial reasons and but for (big) projects where there is complexity in terms of knowledge & capacity it is better to have distinct persons to do their jobs well and for cultivating an high performing agile team.
AMIRA ZARGA
Senior Project Manager| VEO WORLD WIDE
Jemmal, 52, Tunisia
bonjour,
J'ai joué ce double rôle sur pas mal de projets. C'est bénéfique pour le projet que l'information et le lead soient centralisés chez une même personne, mais c'est fatigant et gourmand en temps.
Latha Thamma reddi
Sr Product and Portfolio Management (Automation Innovation)| DXC Technology
Mckinney, Tx, United States
Dear Kiron,
Very interesting, thanks for sharing.
Mishirika Scott
PMO Portfolio Manager, IT Strategic Initiatives| University of California, Los Angeles (UCLA)
Greater Los Angeles Area, Ca, United States
Hi Kiron! Short and to the point. I enjoyed reading this article. Higher education (where I play and work) seems to represent a niche area in the project/PMO world where product owners are often times vendors/trusted business partners. The role of the PM/Agile lead is to work closely with the product owner to deliver business value to our customer. Great discussion topic, thanks for posting.
Both roles you mentioned required slightly different set of skills in theory. In some agile methodologies it’s not recommended to combine PM with PO. The interest of the project doesn’t always come along with the sake of the product and vice versa.
I found it rare to be fulfilled by one person. I guess there might be also dependent on the industry.
On the other hand, I see it’s more common in IT/software companies to cover both roles with one FTE.
Interesting perspective, thank you for sharing!
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