Cultural Lessons from a Controversial Comedian
From the Voices on Project Management Blog
by Cameron McGaughy,
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Date
Recently, I re-watched Borat during a long holiday weekend. Though it's a comedy, I think there are important lessons to be learned from its essence, which is an exploration of behavior: how a foreigner's actions — the norm in his or her culture — may seem offensive to another country's native population. In the film, Borat, a fictional journalist from Kazakhstan, travels to the U.S. and makes interviewees uncomfortable with his behavior. You may have had a similar experience when you started working in a multicultural project environment.
The film showed several examples of issues project managers may have experienced in such an environment. From those, I have noticed the following two cause the most discomfort among project team members:
Proxemics
U.S. anthropologist Edward T. Hall invented this term to refer to our personal space. Depending on an individual's culture, the amount of acceptable space around a person varies according to subtle rules.
In the film, Borat gives a great demonstration of invasion of personal space. He starts greeting New Yorkers on the street with a handshake and a kiss on each cheek. Most of the people react adversely. Some even threaten him.
Team members in a multicultural project environment may experience similar aversion, particularly during the forming stage. I remember during a kickoff meeting in Argentina with team members from Argentina, Uruguay and the U.S., the Argentine host introduced himself with a handshake and a kiss on the cheek. He started with the Uruguayans, who have a similar greeting. When the host got to the first U.S. team member, he stepped back, extended his arm as far as he could and said, "A handshake is OK for me." In situations like this, warn your team members beforehand that there might be cultural differences, and urge them to be upfront with their preferences while respecting others' norms.
Stereotyping
In my experience, stereotyping is the main source of conflicts in a multicultural project environment. In the film, Borat stops at a rodeo dressed as a cowboy to interview a rodeo owner. Because Borat has a large mustache, the owner assumes he's from the Middle East. The owner recommends Borat shave his mustache so he can look "more Italian," which may help him fit in better.
If not managed well, stereotyping may become a barrier and impact the project work. I recently witnessed this during a project that included implementations in Latin America. One of my European colleagues was very vocal about the stereotyped unpunctuality of Latin Americans, recommending strict controls be placed to avoid any schedule slip. I had a private discussion with him to find the source of his concern. It turned out that he had not had previous experience working with a Latin American team, and he was operating on a stereotype. I asked him to give the team members a chance to prove themselves before he set any controls. In the end, his perceptions were unfounded — the team members worked as expected and met schedule requirements without the need for controls.
As projects become more global, project managers need to understand cultural complexities that lie below surface behaviors. I would advise using a holistic approach to find out more about people's cultural values and beliefs.
Have you learned cultural lessons to apply on your project team from unconventional sources?
Posted
by
Conrado Morlan
on: September 19, 2013 05:02 PM |
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