Win-Wins Can Build Your Project Team's Brand -- and Your Profession
From the Voices on Project Management Blog
by Cameron McGaughy,
Lynda Bourne, Kevin Korterud, Conrado Morlan, Peter Tarhanidis, Mario Trentim, Jen Skrabak, David Wakeman, Wanda Curlee, Christian Bisson, Ramiro Rodrigues, Soma Bhattacharya, Emily Luijbregts, Sree Rao, Yasmina Khelifi, Marat Oyvetsky, Lenka Pincot, Jorge Martin Valdes Garciatorres, cyndee miller
Voices on Project Management offers insights, tips, advice and personal stories from project managers in different regions and industries. The goal is to get you thinking, and spark a discussion. So, if you read something that you agree with--or even disagree with--leave a comment.
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Date
The recent Qantas Airways network shutdown was a good example of an industry taking a long-term view of what is best for the industry. Rather than overtly exploiting the problems and passenger discomfort caused by the disruption, Qantas' competitors scheduled additional capacity and cooperated to minimize the overall inconvenience to the flying public.
An obvious consequence to this is that passengers may discover they like the rival airline and keep flying it. But overall, the airline industry worked to minimize the damage to the air travel category. Everyone recognized the collective overall need to keep the flying public flying and returning to repeat the experience.
This win-win approach is a stark contrast to the situation where a competitor's primary aim is to score a short-term win, regardless of the damage caused to the sector. If Qantas' competitors had resorted to negative advertising pointing out how bad the Qantas service was, for example, there would have been damage done to the overall perception of flying.
Now, consider your next argument with one of your project's stakeholders, either internal or external. While your stakeholders may not be competitors, it may benefit you to use the same "win-win" approach.
You have a clear choice: You can work collaboratively to build your project team brand and even enhance the larger project management profession. Or, you can go all out to win -- and if you lose, make sure your competitor can't win.
The latter approach always causes long-term problems.
If the customer loses, the relationship will be damaged and they'll be looking for an opportunity to get even. You also permanently damage your long-term opportunities. If you lose, you're no longer part of the solution. You've effectively negotiated yourself out of a role.
The alternative is a collaborative approach where you seek to build the best outcome with as many of your needs, wants and ideas embedded in the final solution as possible. This collaborative solution will, of course, include some of your stakeholder's wants and ideas, but may result in an overall better outcome for everyone by transforming the problem into a win-win solution.
In this scenario, you may have made some compromises, but you're still in the game and can influence the outcome. The relationship is maintained and you have helped maintained the image of the team and the project management profession.
What do you think? Short-term "wins" may feel good. But if the consequence damages the customer's perception of you and your project, is the short-term gain worth the long-term pain?
Posted
by
Lynda Bourne
on: December 15, 2011 11:07 AM |
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"We should be careful to get out of an experience only the wisdom that is in it - and stop there; lest we be like the cat that sits down on a hot stove-lid. She will never sit down on a hot stove-lid again, and that is well; but also she will never sit down on a cold one anymore."
- Mark Twain
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