The New Business Case for the Sustainability Imperative
An expert on leadership, culture change, and organizational development, Bob Willard distils lessons learned about cultural transformation that are described in his book, The Sustainability Champion’s Guidebook. He provides practical guidance on how to embed sustainability into corporate culture, even if you are not the CEO. He outlines a seven-step sustainability change process; seven leadership practices to use throughout the change process; seven paradoxes that enable successful change strategies; and seven derailers to avoid.