Project Management

Reinventing Project Management Series: The Project Canvas

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61m 02s
Duration
1.00
PDUs
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Overview

Project management methods have tended to be too complex to be easily understood and applied by non-experts. The pivotal assumption has been that documenting every aspect of a project in detail will provide a high level of control of the planned activities during the implementation of the project. Many project managers ended up producing massive numbers of documents and swathes of paperwork, leading to an overall feeling that the role was primarily administrative. In contrast, widely used management disciplines are often linked to a few simple frameworks that can be easily understood, and applied, not only by managers but also by the majority of individuals. Porter’s Five Forces and value chain analysis help to make strategy a key area for every organization to apply.

Learning Objectives

Project management methods have tended to be too complex to be easily understood and applied by non-experts. The pivotal assumption has been that documenting every aspect of a project in detail will provide a high level of control of the planned activities during the implementation of the project. Many project managers ended up producing massive numbers of documents and swathes of paperwork, leading to an overall feeling that the role was primarily administrative. In contrast, widely used management disciplines are often linked to a few simple frameworks that can be easily understood, and applied, not only by managers but also by the majority of individuals. Porter’s Five Forces and value chain analysis help to make strategy a key area for every organization to apply.

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Acknowledgements: Fred Ulmer and Kimberly Whitby

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