Categories: Carole Osterweil, Change Management, communications management, Leadership, stakeholder management, Teams
Welcome to the first blog in a series of four, where I explore what neuroscience has to offer the project world. In a nutshell, understanding how the human brain works makes for higher productivity and better project outcomes with less complexity and less stress.

Source: Project Delivery, Uncertainty and Neuroscience - a Leader's Guide to Walking in Fog
A bold claim I know, so let’s start by getting real.
Projects don’t behave the way textbooks say they should
Project Management is all about carving a clear and visible path to the future.
The trouble is more and more projects are tricky in unconventional ways. The environment is shifting constantly around us, key stakeholders change their minds for reasons which are hard to comprehend. Politics flare and your project morphs into something quite different yet you are expected to deliver it anyway.
The project managers I work with frequently find that their projects don’t behave the way the textbooks say they should.
The profession is latching onto this. It now recognizes project managers need to develop their leadership and strategic business skills alongside their process skills.[i] We’re told the secret is to become adept at working in an increasingly VUCA (volatile, uncertain, complex, ambiguous) world.
But what does this mean in practical terms?
The blogs in this series set out to answer this question, so keep an eye out for the following titles:
- SCARF a Brain–based Model for Managing People on Projects
- Change Requests and the Project Stress Cycle
- Your Project is Fraught with Uncertainty – what should you do?
- PM Point of View Episode 69: Neuroscience in Project Management (Carole Osterweil in conversation with Kendall Lott starts 40 mins in)
The VUCA environment is causing profound disconnects between how organisations and projects are supposed to function and what happens in practice.
Walking in Fog
This disconnect often leaves highly talented and experienced project professionals feeling stuck, frustrated, and unable to put a finger on what is going wrong or why. At times it’s as if a thick fog has descended yet they must keep on walking - even though the way forward is far from clear.[ii]
©Visible Dynamics
Traditional project management has paid scant attention to human experience dismissing it, and almost everything on the people-side as ‘soft and fluffy’. Look where it has got us!
The stats on project success rates tell us we’ve plenty of room for improvement. Figures from PMI suggest that only 52% of projects are delivered on time and just 69% meet their goals and business intent[iii]. In the UK a report into major government projects observes that less than 50% have a green or green/amber rating.[iv] The case for paying attention to the people-side of projects becomes even stronger when we add in recent research into well-being and stress levels amongst project professionals[v] .
One of my colleagues, Stephen Carver at Cranfield University, cites a survey of 250 project professionals. 70% of those asked said socio-political factors (i.e. things to do with relationships, personalities and behaviours under stress) cause them the most trouble on live projects. Yet this was the focus of only 10% of their training.[vi]
Carver also speaks about being ‘constantly amazed at how much time, effort and money is thrown at structural issues (time, pace, scope etc) and how little at the messy socio-political where the vast majority of problems occur.’
I used to be just the same.
However, since writing Project Delivery, Uncertainty and Neuroscience – a Leader’s Guide to Walking in Fog and hearing people’s reactions to it, I am less surprised by the lack of investment. I’ve come to a different understanding of why we’ve neglected the people stuff for so long and why so many find it so tricky.
It seems touchy feely because historically we’ve lacked basic building blocks.
We’ve Lacked Basic Building Blocks
Scientists would be at sea without a grasp of molecular structure. Engineers would be in a bind without the laws of physics, and just imagine being a linguist without grammar. Yet we’re asking project managers to demonstrate great leadership and people management skills without a model that’s robust enough to make real sense of why people behave as they do.
I’m not blaming PMI, APM or anyone else. The science was not there. But with recent advances in neuroscience things have changed.
Neuroscience Changes Everything
We now understand how the human brain works and how emotions drive behaviour. Yes, you read that right – emotions drive behaviour! We have compelling scientific evidence that clarifies what constitutes good leadership in a VUCA world. It demonstrates how emotional and social intelligence and mindfulness can help us contain complexity and manage stress levels[vii].
I know, I’m making it sound easy. But give me a chance - if you want to be adept at working in a VUCA world look out for my next three blogs and PM Point of View podcast. They’ll give you
- a model of how the human brain works, so you can understand why people behave as they do
- tips on reducing stress and project complexity and
- practical advice on dealing with uncertainty
Next Up
- SCARF a Brain–based Model for Managing People on Projects,
- Change Requests and the Project Stress Cycle,
- PM Point of View Episode 69: Neuroscience in Project Management Carole Osterweil in conversation with Kendall Lott ( starts 40 mins in)
- Corona Reducing Personal Uncertainty
- Corona Reducing Team Uncertainty
I’m looking forward to sparking rich conversations. What in this resonates with you? What is exciting and what do you find more challenging?
[i] PMI (2014) PMI’s Pulse of the Profession: In-depth Report: Navigating Complexity, Project Management Institute (PMI)
[ii] Osterweil, C (2019) Project Delivery, Uncertainty and Neuroscience – a Leader’s Guide to Walking in Fog, London: Visible Dynamics, p13
[iii] Project Management Institute (2018) Research Highlights by Industry and Region, Project Management Institute (PMI)
[iv] UK Infrastructure and Projects Authority (2018) Annual Report on Major Projects 2017-18
[v] Well Being of Project Professionals, APM https://www.apm.org.uk/media/38831/apm_wopp_19.pdf
[vi] Project Management Paradise [accessed 3 December 2019] Episode 42: Interview with Stephen Carver, Project Management Paradise [Online] http://projectmanagementparadise.com/episode-42-3-major-types-project-complexity-manage-stephen-carver/
[vii] Belack,C (2019), Cognitive Readiness in Project Teams: reducing project complexity and increasing success in project management. C Belack , New York: Routledge



