In January 1985, a groundbreaking project brought together 46 of the most famous musicians in the world to record We are the world, a charity single to aid famine relief in Africa. Among the participants were icons like Stevie Wonder, Diana Ross, Bruce Springsteen, Ray Charles, Bob Dylan, Tina Turner, and Cyndi Lauper.
Spearheaded by Lionel Richie and Michael Jackson, and produced by Quincy Jones, the project achieved extraordinary success: over 20 million copies sold, more than $63 million raised, and a song that continues to inspire humanitarian efforts. This success was made possible by exceptional project management that transformed a star-studded gathering into a unified and impactful initiative.
The power of a great sponsor
No project succeeds without a strong sponsor, and Quincy Jones played this role to perfection. As the producer, Jones managed the project’s vision, coordinated logistics, and ensured the group stayed focused. He wielded influence, respect, and clarity to align the egos and energies of the artists. His ability to navigate the creative chaos while keeping the big picture in mind was pivotal in translating the project’s vision into reality.
Adherence to timelines
The stakes were high: the entire recording had to be completed in a single night, immediately following the American Music Awards. With a tight schedule and a studio filled with superstars, there was no room for delays. Strict planning and coordination ensured the recording was completed on time without compromising quality. This showcases how clear deadlines, coupled with disciplined execution, can keep even the most complex projects on track.
Stakeholder management and servant leadership
Managing an ensemble of superstars required diplomacy and servant leadership, qualities embodied by Lionel Richie and Michael Jackson. Both leaders prioritized the collective goal over personal glory, fostering a collaborative environment. A sign in the studio famously read, “Check your ego at the door,” setting the tone for teamwork.
Another example of humility came during the chorus: participants who couldn’t reach the high notes simply remained silent. This act of knowing and respecting one’s limits reinforced the principle that projects succeed when individuals contribute according to their strengths. Allowing the right person to perform each task ensured the final output was harmonious and polished.
Change and scope management
During the session, Stevie Wonder suggested incorporating African lyrics into the song. While the idea aligned with the theme, it posed risks to the project’s scope and messaging. After careful deliberation, the team clarified that We are the world was not just about Africa but a global call to action for everyone to help Africa. By revisiting the project’s purpose, they honored the spirit of collaboration while maintaining focus, showcasing exemplary scope management.
A blueprint for future success
Beyond its immediate impact, We are the world inspired other successful humanitarian efforts, such as Do they know it's Christmas? and Live Aid. The project demonstrated that well-managed collaboration could create lasting change, extending its influence beyond its original ambition.
Key takeaways
The success of We are the world was driven by great sponsorship, strict adherence to timelines, servant leadership, and effective scope management. These principles remind project managers to respect their teams, leverage individual strengths, and remain adaptable under pressure.
As the song reminds us, “We’re saving our own lives.” Project management is about making the critical choices that lead to transformative results. Let’s aim to make every project we lead as impactful as this unforgettable collaboration.
