Technology and the Retail Store
From the PM Network Blog
by Cameron McGaughy,
Aaron Smith, Deryn Zakielarz, Jill Diffendal
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You may have noticed some gaps in shopping malls lately. Brick-and-mortar stores are taking a beating as more and more consumers turn to online shopping. Store chains are not throwing in the towel, however. Many are using next-generation technology to appeal to shoppers, and that means projects. The July PM Network takes a look at what’s in store for retailers, including virtual reality, augmented reality and artificial intelligence. Communication with stakeholders, especially store employees, is essential for these projects to succeed. Filip Fischier, strategic initiative portfolio manager with Ikea Group, explains in an interview how his organization, with 340 stores in 28 countries, is integrating technology such as consumer-designed kitchens across its global footprint.
Posted
by
Dan Goldfischer
on: July 07, 2017 03:02 PM |
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Comments (9)
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Jess De Ocampo
Lean Six Sigma Professional/Project Manager/Consultant/| .
Manila, Ncr, Philippines
Drew Craig
Sr. Agile & Product Coach| Vanguard
Philadelphia, Pa, United States
Great, thank you, Dan. I'm looking forward to reading the article with Filip Fischier.
Karthik T
Senior Engineering Manager| Nike
Bangalore, Karnataka, India
though the online store are growing but there is no comparison with the brick and mortar store where one can see the product before they buy it.
Vincent Guerard
Coach - Trainer - Speaker - Advisor| Freelance
Mont-Royal, Quebec, Canada
Brick and mortar store will exist, don't we like touching product, testing the level of confort.
Will check the article
That’s an interesting shift in retail! It’s great to see companies like IKEA embracing technology to enhance in-store experiences. Using VR and AI can really bridge the gap between online and physical shopping, but as mentioned, clear communication with employees is key to making these innovations successful.
That’s an interesting shift in retail! It’s great to see companies like IKEA embracing technology to enhance in-store experiences. Using VR and AI can really bridge the gap between online and physical shopping, but as mentioned, clear communication with employees is key to making these innovations successful. https://www-krogerfeedback.com/
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