Facebook: A Professional Tool for Engagement? Training Companies Think So
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The research team (I’m guessing Craig didn’t visit 1793 websites by himself) found that Facebook is far and away the place that most training companies do their customer outreach. This is interesting for me as I’ve done my own mini survey in the last few weeks asking if people would use Facebook as a tool to support them during a training course, and the answer has been a resounding ‘meh’. People don’t seem bothered about using Facebook groups as a training support aid – some do, some don’t and a few people responded to me saying they’d rather use LinkedIn. LinkedIn does garner some 2.6m followers in the project management training space, so it isn’t an insignificant platform. The CourseConductor survey highlights some other interesting facts too.
Image snapped from the main infographic available here. I had trouble viewing it on Slideshare but you can click download and the PDF version works perfectly. Craig’s LinkedIn article also points out that in a world where bite-sized learning is on the rise, video is a hugely under-utilised resource. Only 20% of training providers have a presence on YouTube and generally people aren’t following YouTube channels for training providers. I’m not massively surprised by that: in many workplaces social media sites like YouTube are blocked, so if you want to watch videos for training, you’d be doing that outside of work when we’ve all got better things to do! Also, it’s hard work to come up with video content. A training company can’t get away with a poorly shot video. The branding work and set up that goes into video production is much more significant than managing a Facebook page. Finally, in my experience video is being cross-posted to Facebook anyway. I don’t need to follow a YouTube channel because I will see the video naturally in the other ways I choose to follow a company. These are just my thoughts on the research results. Let’s think about what it means for project managers. Does It Matter To Project Managers?
I also think it’s interesting that Facebook is the tool of choice – perhaps this shows that training companies are angling their courses more at entry-level and junior project management personnel. At the risk of stereotyping: the Millennials in your team are likely to be very confident using Facebook and any good marketer wants to be where their target audience is hanging out. Social media does matter to project managers because it’s more and more the way we review courses, share views about courses, comment on learning experiences and tell our friends and colleagues about what we have been up to. That includes the good, the bad and the ugly about our project management training. Even I did a course review on video for my APMP prep course last year (which you can watch here). I’m sure that whether or not the company has a good Facebook page or an active Twitter feed isn’t the only consideration you pay attention to when choosing where to invest money in staff training. However, it might start to change your investment decisions over the next few years. What do you think? |
5 Quick Estimating Tips [Video]
| Here are 5 quick tips to help you with project estimating. For a more in-depth look at some of these points, check out this article on project estimating. |
How Do You Use PM Tools (And How Much Do They Cost You)?
| A recent survey by GetApp, an online research company, sheds a bit of light on what’s really going on with project management software tools – which regular readers will know is a topic close to my heart. I found the results interesting and here I’ve picked out a few to comment on. Starting with… More than half of respondents (57 percent) work at organisations with annual budgets of $2k or more for project management software. 12 percent of respondents said their company had $25k or more to spend on software annually. My thoughts here are that the survey doesn’t correlate this to company size. You’d imagine that the cost of cloud software goes up with the number of users, so knowing the budget without knowing what they get for it in terms of project management population signed up isn’t very helpful. However, this next point is interesting… 91 percent of project managers are willing to spend more for project management software that includes the missing features they need. I’ve looked at a lot of tools and I have to say that there are similarities between what project management software does. After all, there are only so many ways to record tasks and mark them as complete. What extra bells and whistles you get for dashboards, resource management and so on are all good, but a Gantt chart is a Gantt chart at the end of the day. So paying more for software that differentiates itself by having something “extra” – well, for many companies I think that is a hard sell. However, this survey looks like customers will pay for what’s missing. The things they report as missing from the products they are using currently are:
No individual feature was reported missing by more than 12 percent of people, so there wasn’t a clear winner – if that’s the right term – for what is lacking in PM software. Rather, it’s a broad range of features that might not be in the tool you happen to be using. The researchers draw an interesting conclusion from this, and I tend to agree: software hasn’t caught up with what project managers are actually expected to do these days. It has been a while since the formal project manager was handed a fully-specified requirements document, and spent their days doing project scheduling, monitoring and control. Today we’re expected to handle a wide range of tasks from budgets to change management and everything in between. And we need the tools that can deliver. The amount people are prepared to spend on getting the features that matter to them is set out in the chart below. Most people don’t want to go more than 15 percent more and nearly 10 percent wouldn’t pay any more even if they got the extra features.
The challenge for software vendors is that every PM seems to have a slightly different set of requirements for what they need, at least in my experience. Even within my own business we use multiple tools because it’s easier and there isn’t one integrated product that does everything. I’m used to it now, so I don’t see it as a problem. In itself that’s a problem! You can’t improve or look for efficiencies if you aren’t open to the idea that there might be some somewhere. I’m not alone in using more than one tool, as the next survey result shows. Almost three quarters (74 percent) of project managers surveyed use between two and five total tools for project management. 5 percent of survey respondents say they use over 10! I can’t imagine what they would be unless they have included software like Microsoft Word and email in their list. Perhaps they work with clients who use different products and as freelancers or contractors have to use multiple tools by default as every client has their own in-house specification. Conclusions This study seems to show that the situation for project managers today is that they don’t seem to be happy with the tools that are out there. With over 90 percent saying they’d pay for missing features and struggling along using multiple tools there sounds like plenty of demand for project management software vendors to step up. However, I think that’s a sweeping conclusion to come to from this set of data points. I agree with the researchers that unless project managers have the right tools that help them do the job they are paid to do, we risk project failure (or at least not 100 percent success). But in my experience people are happy to talk about the things that aren’t going so great – and without access to the questions it’s hard to see if they were asked if there was nothing they felt was missing. I’m naturally sceptical about surveys and I do think the data here is interesting. What do you think? *** The survey was conducted with around 200 project managers in the US who use project management software for their day jobs. They came from a wide spread of industries but with a focus on IT and 49 percent of them had the job title Project Manager, with the others being slightly more junior or senior but still in PM-related roles. You can read the whole survey and see all the results here. |
16 Red Flags To Look for in Business Cases
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business case
Categories: business case
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In his book, Business Leadership for IT Projects, Gary Lloyd talks about the business case as a management tool. The book is of more value than just for IT projects, and I particularly like the ideas that the author provides when it comes to checking the validity and robustness of your project business case Here are 16 red flags to look for in a business case. This is Gary’s bullet point list augmented by my take on what they mean for project managers. 1. Is the vision clear?The vision is what people follow. If you aren’t clear about what the project is about in the business case, the people reading it won’t have a chance. It should be specific about the problem and what desirable end state is the result. 2. Is the scope unambiguous?There’s always ambiguity at the start of a project, there has to be because you don’t yet know exactly how things are going to pan out. However, points of ambiguity in a business case should be clearly pointed out, with risk budgets attached and plans about how clarity is going to be reached. 3. Have the key stakeholders been identified and engaged?You might not want to do too much engagement prior to the business case being approved, but you definitely need people to know what is coming. If you are expecting them to work on the project in some way, they need to know that it is a possibility. The red flag is when the stakeholder section in the business case looks skimpy. It should hold up to questioning: how much do these people know? 4. How was the cost saving or increased revenue calculated and tested?The maths should be clear. A number alone isn’t going to give anyone confidence that all the variables have been taken into account. And if you can prove the numbers somehow because of desk-based research or a pilot or something else, then that should definitely be shown. 5. Is the worst case scenario really the worst case?Is there a worst worse case? This is a good question to challenge a business case of a project that is mandatory or regulatory. Often those projects are started on the premise that ‘worst case’ is not being able to trade again, but that might not really be the situation. You’ll also want to check what the worst case scenario is based on: if it isn’t to do with stopping trading if the project doesn’t happen, is the worst case to do with project costs, operating costs, missing out on cost savings, revenue or something else? Dig into the facts and make sure your business case makes this really clear. 6. Does the project cost include contingency?A no-brainer. If it isn’t there, ask where it is and be prepared to frown if the response is that the business case owner has padded all the estimates. Contingency should be called out specifically for change budgets and risk budgets.
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5 Costs That Could Cost Your Project [Video]
| In this video I look at 5 costs that you might not immediately think of but that could have a drastic impact on the profitability of your project.
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Craig Kilford (pictured below), the brains behind
I think the way training companies reach out to potential customers does matter to us as project managers. It helps shape our perception of their company. It helps us test their wares and develop a view of their teaching style.
You’ve taken over a new project and you’re reviewing the business case. Or perhaps your sponsor has asked you to pick up a new project and you’re looking over the business case to see what you need to get started with.
7. What is the change budget?