Categories: Global Summit
By: Louise Fournier
PMI Montreal, Executive Director
By: Laurent Bour
Director of Project Portfolio and Investments, Société de transport de Laval
Who are our members and how can we reach the “Accidental” Project Managers? How PMI-Montreal used design thinking to understand and create content for a specific segment of PMs.
Working with design thinking method, PMI-Montreal analysed its membership and its content offer.
We discovered a new brand of project managers, working in the creative industries: Museum, Circus, large festivals, Gaming and Apps as well the Innovation and Start-up environments.
Using the Osterwalder and Pigneur Business Canvas Model, our team identified how to engage this ecosystem focused on creativity.
Our mission was to show them strong advantages to implement change via project management’s best practices and thus create a community.
Interested in learning more and furthering the dialogue? Join Laurent Bour and I on Thursday, December 1st at 2:00 p.m. PST at the Global Summit event for this presentation and take part in the question and answers with us and the rest of the PM community.
Looking forward to meeting you!