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In my early days as a project manager, my business cases and PIDs were full of non-quantifiable benefits. The kind of improvements that I thought we could get but weren’t set up to track.
In my more recent years, I’ve been heavily focused on quantifiable benefits, most specifically the money-related ones. Anything that presents a trackable, cash improvement is something to focus on. If it improves the bottom line, managers want to know about it.
There are also quantifiable benefits that are harder to track like reducing cycle time for invoicing and reducing energy consumption. These would lead to financial savings, but they are more difficult to pin down and measure realistically with no other influencing factors. Cycle time, for example, may lead to bills being paid faster which would lead to better cash flow and increased bank interest, but how do you separate that out as a benefit of just this project and not something to be attributed to one of the many other projects that are doing their bit for continuous process improvement?
Energy consumption can be tracked, but it’s several steps and calculations – it’s doable but harder. That’s not to say we shouldn’t do it, but it is something that you have to put effort into tracking.
Non-quantifiable benefits seem to have dropped out of favour. For example, staff satisfaction survey results is a good one that I used to mention a lot in project documentation. However, there are lots of things that influence staff satisfaction, and I’m sure my projects only played a very small part in influencing the results one way or another.
Also, new initiatives that once seemed completely life changing and a huge improvement quickly become ‘the way things work around here’ and the benefit tails off to nothing. No one would want to go back to the old process, but equally no one is celebrating the new process 6 months later when it’s just normal BAU.
I learned this on a Six Sigma course I took many years ago where the instructor talked about giving customers a biscuit with their coffee in a coffee shop. At first customers were excited they were getting a biscuit for free, but over time they came to expect that service and were disappointed when they didn’t get it, but not more happy because they did.
Therefore there is a balance to be struck with benefits: you want a mix of both quantifiable (financial and other) and non-quantifiable. But not so many that they all become meaningless. And not so few because you can’t be bothered to put the tracking mechanisms in place for more.
Be realistic about what you can achieve with benefits and how much time people really are going to spend on tracking the more difficult ones. If they believe that it’s worth tracking, they’ll do it, but if they feel energy consumption, for example, is tracked adequately through other types of environmental reporting or projects, they probably won’t be falling over themselves to create project-specific benefits reporting.
Talk to the key stakeholders about what sort of benefits you are putting forward for a project and make sure they are reasonable, measurable (where possible) and realistic.
Posted on: August 20, 2024 09:00 AM |
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