We do a lot of our reporting in PowerPoint, which is a tool I like using. However, it does often involve recreating data from other sources on a slide so it can be included in a deck. Over the years, I’ve noticed a shift towards more visual forms of reporting, like dashboards and slides.
Slides lend themselves to graphical story telling far better than documents, and are good for the busy exec who wants to flick through the headlines without getting lost in the many pages of a PID or project plan. We all use a lot of words for our reporting, but if you’re trying to get your message across, making your reports more visual can make a difference.
Here are some advantages to consider.
Charts and graphs make your documents shorter
Charts, graphs and tables make your documents shorter because you can say more in a small space.
Visuals make your documents more concise and impactful, perfect for the busy senior manager who just wants to skim. Let’s face it, we all have information overload and busy brains, so the less work they have to do to understand the point, the better. Shorter documents reduce cognitive load and aid retention, so they might even remember the point next month!
Colours highlight status
You’re probably familiar with Red/Amber/Green colour coding for projects. The judicious use of colour makes it easy to see status at a glance. That means execs can focus in on the projects that need management attention.
Watch out for how you use colour though, to make sure your reports are accessible to all stakeholders: readers with colour deficiency or people who prefer to print content in black and white won’t automatically understand your statuses unless you use the words too.
Data presents the facts
Worried about how your sponsor might spin project status? If you present the facts in graphical format, that will support the narrative. Even if your sponsor says everything is wonderful, sharing (for example) the number of red/high risks or open issues is a way to draw attention to the fact not everything is going as well as it could. Data, in graphical format, leads to objective reporting.
Having said that, I’m sure you’ve heard people say that you can spin data in any way. So make sure your sources are clear and that you report like-for-like measures month-on-month for comparison. Links to drill down into the data will show that you value transparency.
If you want to get better at visual reporting, think about where the data is coming from and how you can present it. I got some amazing tips from the book Good Charts by Scott Berinato. It is an eye-opening look at how to position your data for maximum understandability and storytelling.
As well as the analytical thinking that you’ll want to do before you present any data, it’s also worth brushing up your technical skills, whether that’s a quick PowerPoint course or making sure you know how to use all the dashboarding and customisation features of your project management software, so you can get the data out in a format that makes it easy to share and talk about.
Lots of common project metrics lend themselves well to being presented visually: timelines, budget allocations, pie charts of risk ratings and so on. Why not experiment with what you can make more visual in your next project update?
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