Categories: Agile, Celeste Giampetro, Cross Functionality, Cross-Functionality, CrossFunctionality, Dave Prior, Leadership, Marketing, Pebble Post
In this podcast, PebblePost’s VP of Marketing, Celeste Giampetro, talks with Dave about the importance of defining a good mission statement, why Marketing needs more generalists than specialists now, how to develop cross-functional teams, and leading with vulnerability. During the conversation, they also spent time discussing different leadership techniques that will help you get the most out of your team.
00:08 Podcast TLDR
01:44 Podcast Begins
02:11 Some background on Pebble Post and Celeste’s role there
03:31 Is having a mission statement or vision statement important?
04:03 What problem is Pebble Post solving and how are they solving it?
09:43 Why marketers need to focus on being more generalized than specialized.
11:49 When are you done being a startup?
12:58 How we ended up with so much specialization in the first place
13:48 How do you determine if your generalist actually has the focused skills you need.
15:09 How to find people who want to grow and then to mentor them
16:03 Leading with vulnerability and transparency
18:10 What value does a manager get from leading with vulnerability
19:42 An example of how leading with vulnerability and transparency backfired
20:31 The benefits of giving up the control and power; and how it can have a very positive impact on the organization
22:00 Making sure everyone knows the Mission and Vision Statement
22:18 Introducing cross-functionality into your team
24:08 Do Gen X and Millennials approach collaboration and cross-functionality differently?
25:18 What is the key to motivating people? “Can you extract from them their best work?”
27:07 The importance of learning about the people on your team before you start trying to direct their behavior.
28:07 On Managing people - “It’s al about relationship building”
28:55 Agile at PebblePost
30:32 Getting in touch with Celeste