Project Management

A Story of Ethical Crossroads - Delayed Delivery

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Categories: Business Ethics, Ethics, Values


Situation: Anika (name changed to protect privacy), a project manager at a tech startup, was overseeing the launch of a new mobile app. The deadline loomed on her as they planned to showcase the app to potential investors at a tech conference. The pressure was immense.

As the launch date approached, Anika discovered a critical bug in the app's user interface. The development team worked tirelessly to fix it, but time was running out. Fixing it properly would mean missing the conference deadline. A quicker but less elegant workaround was possible – it would mask the bug for the demo, but it wouldn’t be a long-term solution.

Anika faced a difficult choice. Even with the workaround, presenting the app at the conference would generate much-needed buzz and attract potential investment. But it would also mean introducing a product that wasn’t fully functional. Disclosing the bug would likely dampen enthusiasm, but it would be the honest thing to do.

She considered the implications. Deceiving potential investors, even with a temporary fix, felt fundamentally wrong. It could damage the company's reputation and erode trust.

Behavior: Anika gathered her team and explained the situation. After a difficult discussion, they decided to be transparent. At the conference, Anika presented the app, highlighting its key features and acknowledging the minor UI issue. She explained that they were committed to delivering a polished final product and would have a fully functional version available soon.

While some initial disappointment was palpable, the honesty and transparency resonated with many attendees. Several investors appreciated Anika’s candor, seeing it as a sign of integrity. In the long run, the company gained more respect and trust than it would have by concealing the bug.

Impact: Anika’s decision demonstrates that ethical conduct is a moral imperative and a sound business strategy. By upholding the PMI's core values (Responsibility, Respect, Fairness, and Honesty), project managers build trust, foster strong relationships, and create a foundation for long-term project and organizational success. In the long run, honesty and transparency are far more valuable than any short-term gains achieved through unethical means.

Have you experienced such scenarios in your professional life so far? How did you face them and manage them? Please share your experiences.

PMI’s Ethical Decision Making Framework - https://www.pmi.org/-/media/pmi/documents/public/pdf/ethics/ethical-decision-making-framework.pdf?_gl=1*1bqx469*_gcl_au*OTkwMTE2OTYyLjE3MzM2MzkzNDM.


Posted by Dr. Deepa Bhide on: January 07, 2025 10:49 PM | Permalink

Comments (5)

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Ming Yeung Adjunct Professor & Acting COO/CPO/CRO (contract)| Blockchain Venture Capital Inc. Toronto, Ontario, Canada


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Ming Yeung Adjunct Professor & Acting COO/CPO/CRO (contract)| Blockchain Venture Capital Inc. Toronto, Ontario, Canada
Anika’s situation is a perfect example of the kind of ethical decision-making that can have far-reaching positive impacts on a business. It's commendable how she chose honesty over the easy way out. As a project practitioner, I understand how challenging such scenarios can be. It’s always a fine balance between delivering on time and maintaining integrity. Yet I concur with Anika's actions to be honourable and respectful in light of the incident. Thank you for sharing, Deepa.

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Raghuvaran Shanmugarajan Manager- Financial Reporting System| Standard Chartered Global Business Services Private Limited Chennai, India
Very inspiring to read ankitas ethical decision ,, i seriously copy that behavior to handle situation in the future projects. Thanks for sharing !!

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Kwiyuh Michael Wepngong
Community Champion
Financial Management Specialist | US Peace Corps Yaounde, Centre, Cameroon
thanks

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Shenila Shahabuddin Principal Consultant| Optimizia INC Karachi, Sind, Pakistan
Thank you for sharing Anika’s story it's a powerful example of ethical leadership in action. I’ve faced similar high-stakes moments where cutting corners could have offered a quick win, but staying transparent ultimately built deeper stakeholder trust. As project managers, our credibility is our currency. Upholding Responsibility, Respect, Fairness, and Honesty, as PMI advocates, isn't just the right thing it's also strategic. I’d love to hear how others have navigated such ethical crossroads in their projects.

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