People, Planet, Profits & Projects

If there's one place we hope to see increasing opportunity for Project Managers - especially PM opportunities in the area of sustainability, it's in PMI's own communications.

One of those which is most notable is PM Network magazine.  And in the current issue, threre are a couple of feature stories and sidebars of note which are right at that intersection.

And we'd like to draw your attention to them.

First, let's talk about Japan, using a statistic that we think will amaze you.

Japan has 50 nuclear power plants, which used to generate a third of Japan's energy.  Right now, two of them are operating.  That's right.  Two.

From the article:

"The government is pushing that radical shift in power with a new tariff that requires utilities to purchase renewable energy at fixed rates for 20 years. As hoped, those premium rates are prompting a surge in green energy projects.  The simultaneous meltdown of three nuclear reactors and the profound threat of radiation left a possibly indelible mark on the political consciousness with regards to energy infrastructure,” says Andrew DeWit, PhD, a professor in the School of Policy Studies at Rikkyo University in Tokyo, Japan.  Less than three months after the tariffs took effect on 1
July, more than 33,000 renewables projects had received approval, according to Reuters.

Thirty-three thousand renewables projects, approved in just a few months.

To put this in monetary terms - which we should indeed do, Bloomberg New Energy
Finance predicted Japan’s investment in solar, wind and other forms of eco-friendly energy could jump to US$17.1 billion this year—nearly double the 2011 figure.

So that's one story.  But wait, there's more.

There's a sidebar about the effects of 'Superstorm Sandy' on metro New York City and the efforts to protect it from future storms.  From that article:

"City officials are reviewing a bevy of proposals for projects aimed at protecting against flooding from “superstorms,” such as October’s Hurricane Sandy. That storm knocked out power in New York for days, flooded streets and the public transit system, and killed more than 40 people in the city.  Most of the proposed projects focus on higher sea walls and more storm barriers, according to Fast Company. One early frontrunner is a project to install three moveable barriers under the Verrazano-Narrows Bridge that can close under threat of storm. The gates would, in theory,  protect large sections of the city and the neighboring state of New Jersey.

The hefty price tag— an estimated US$10 billion— scuttled the project when the idea was first floated eight years ago, but it is only one-fifth the estimated cost of cleaning up after the most recent disaster. "

And that's not all.  There's even more.

This one comres from the drought which has plagued the USA. The U.S. National Oceanic and Atmospheric Administration ranked the drought among the nation’s six worst since the late 1800s.  The U.S. Department of Agriculture (USDA) estimated that as of October, about 80 percent of U.S. agricultural land was affected.  This is the most severe and widespread drought in more than 50 years.

From this article:

The USDA and the Natural Resources Conservation Service (NRCS) are responding with US$5 million in grants for projects designed to help farmers and ranchers build resiliency into their production systems, leaving them better equipped to deal with future droughts.The grant program “provides a bridge between researchers and farmers,” says Wayne Honeycutt, PhD, deputy chief for science and technology at NRCS, Washington, DC, USA. “It connects proven research from universities to what landowners need.”

So, there are 3 articles from one issue of PM Network which tells a great story with which to end 2012 and look forward to a great 2013.  So we wish you all success and opportunity in 2013 and beyond.

Cheers!

Do you know the expression, "the elephant in the room"?

If you don't, as a project manager, it's an important one.  Read about it here.  It means "an obvious truth that is either being ignored or going unaddressed. It also applies to an obvious problem or risk no one wants to discuss."

Sound familiar?  In projects, one of our key jobs is to point this out. 

"Hey everyone", you need to say, "what about this key project threat?".  When you do this, you are pointing out an elephant in the room.

So, think about an elephant for a while.  Big, huh?  Huge, even.  Largest living terrestrial animals.  Nice.  A little odiferous, perhaps.  Anyone have any room deodorant or air freshener?

Now, imagine a bunch of them.  Say a hundred.  Or a thousand.  Wow, that's a lot of weight.  1,000 elephants would weigh about 4,000 tons. 

Now get ready for the mind-blower.  Imagine 95 billion elephants.  You can't do it.  It's incomprehensible.  Inconceivable.  Ninety-five billion elephants.

Yet, that's the weight of the ice being lost per year from Earth's poles.  This article, based on recent scientific data, shows that the amount of ice being lost is somewhere between 290 and 379 billion tons per year, up by a factor of three since the 1990s.

We all know that there are cyclic changes in weather.  And of course we need to be open to the possibility that this is cyclic.  But a tripling of this kind of weight in such a short time seems beyond the realm of siimple probability.

To us, it looks like an elephant in the room.  An obvious problem that people seem to continue to gloss over.  And by people, we of course mean project managers.  And those are some of the most influential people in the world, in terms of getting things done and being change agents.  That's what we do!  We find elephants in the room.  We execute projects, which make ideas real!  We are the ones that launch products which in turn are used in the steady state and consume resources, so we have a unique chance to affect those products-of-projects.

If you needed inspiration for your work as a project manager, you need only to imagine an elephant in the room.  Or 10, or 1,000, or a million, or a billion.  Or 95 billiion of them.

Remember this.  Elephants, after all, never forget!  Nor should project managers.

NOTE: We know this posting comes across with a strong message about climate change, and we know that not all project managers necessarily believe in it.  To those people we say two things:

1. Not a problem.  We urge you to check the science, but we have no issue with you if you don't believe in it.  We only have an issue if you deny our second point.

2. It's still important to integrate sustainabilty on your project because it still will help you (for one of many examples) identify threats and opportunities.

We've combined two stories we've recently encountered to share with you some ideas that we feel work their way back into the realm of project management. 

Be patient - we think it's worth it.

The first story- the one which lends us the name of our posting - covered a recent event at Duquesne University at which Cradle-to-Cradle author William McDonough and Green to Gold author Andrew Winston addressed attendees with talks on sustainability.

From the BBC article:

Architect and author William McDonough said that businesses need to shift their focus from just reducing emissions to optimising positive impacts such as material use.

Arguing that eco-designers have an important role to play in stimulating a more ethical business environment, he said companies needed to offer products that pose no risk to society and that become nourishment for something new at the end of their useful life.

Emphasizing that "less bad is still bad", McDonough questioned: "Why don't we start designing things so we understand what's going to happen next?"

There it is.  The design is key.  Using sustainability principles in the design is important.  As project managers, we often only get involved in the design if the project IS the design.  We are blogging and writing to promote the changes and a tenedency to think sustainably in both product/service design AND in projects where the design is "thrown over the wall" to a team meant to execute it into a steady-state product or service. 

In the case of design, we urge you to read books like Cradle to Cradle and Green to Gold but also to take advantage of software like that produced by Sustainable Minds and others.  You can see reviews of such software in this review by LinkCycle.

This takes us to the other story of interest, one about the Namib Desert Beetle.  This is the Namib Desert Beetle, by the way, very different than the delicious and tasty Namib Dessert Beetle, best enjoyed with strawberries, cognac reduction, and whipped cream.

In any case, this story - and others like it, discuss how designers are using biomimicry to inspire design of wanter extraction by taking advantage of the way this particular critter survives in the desert.

From the article:

NBD Nano (the company featured in this story) aims to mimic the way a beetle survives in an African desert to create a self-filling water bottle capable of storing up to three litres every hour.

The insect harvests moisture from the air by first getting it to condense on its back and then storing the water.

Using nature as an inspiration for technology, known as biomimicry, is increasingly widespread.

The company using the Namib Desert Beetle, NBD Nano, is using its name in their company identity.  Their mission statement:

NBD makes use of a nano-scale surface to enhance water condensation. Mimicking the Namib Desert Beetle, our nanotechnology can be used to collect water in the most arid regions of the world.

You may not be working in a company like this - what we at EarthPM would call a "green by definition" company.  But that doesn't mean you can't 'plant the bug' in the ear of your design team(s).  That doesn't mean your project cannot seek ideas like these in execution.

Doing this is not without rewards.  To return the the first story - the one taking place at the sustainability conference at Duquense University. At that conference, Procter & Gamble (P&G) was recognised with an award for its sustainability achievements.

P&G's associate director of global sustainability Jack McAneny accepted the award and spoke about the company's long-term commitment to using 100% renewable energy and making products and packaging entirely from recycled materials.

This translates into sales.

So we can see that putting effort into sustainable design is not only less bad, it's good!

In our last post on EarthPM, we talk about the possible connection between "Superstorm Sandy" and climate change.  And we of course make a connection to projects and project management.  And you know, we did a pretty good job.  But it's also good to know when someone else, someone with even more knowledge, expertise, and experience on the issue at hand, says it better than you.

And that's the case with Andrew Winston.

As you may know, Winston and Esty's book Green to Gold was the inspiration for our book, Green Project Management.  Winston and Esty were so amazingly convincing in that book (and follow-up efforts since) that they have continued to inspire us.

With that, we'd like to encourage you to read Andrew Winston's full blog post on the topic, which follows along the lines of our posting but gives an even stronger business perspective.

Please read Winston's entire blog post, "Should Companies Care If Hurricane Sandy Was "Caused" By Climate Change?"

If you're impatient (and which project manager isn't?) here are a couple of key extracts:

It's about business continuity, stupid!

"Take the example of one of my clients, a Fortune 200 consumer products company. As the VP of global risk management told me, the most expensive events in company history in every weather category (flood, earthquake, hail, wind, etc.) occurred in the last few years. After making $50 million in insurance claims in 2011 alone, the company's insurance rates will certainly rise. But that's a side issue; the real problem is the constant threat to business continuity. At one of its large manufacturing plants in Asia, a drought stopped production for 3 weeks."

Risk Assessment will be sexier

" Smart companies will be examining supply chains and operations very closely for risks associated with water shortages, floods, storms, and resource constraints. Risk assessment is going to get much sexier and much more important to global organizations. Their leaders will also seize the opportunity to offer products and services that help other companies and society deal with a world of weird weather. Think drought-resistant crops, new insurance products, distributed energy systems (so homeowners won't care if the power goes out), and perhaps boats for getting around Wall Street."

Let's get real!

"..let's get real about business impacts. If you're going to really assess risk to your operations now and in the future, you have to understand how climate change will increase the likelihood of severe events and what it will mean for your value chain. Not doing so would be costly, stupid, and irresponsible to your shareholders.

Companies are waking up to the immediate impacts. The most recent report from the Carbon Disclosure Project (CDP), compiled with the help of PwC (full disclosure: my consulting firm has a partnership with the U.S. arm of PwC), shows that most global companies acknolwedge climate-driven risks. Fully 37% of those reporting to the CDP — most of the world's largest companies — say that climate change is already creating business risk (up from 10% in just two years). Another 43% see risk to the business within the next 10 years."

So as we've always said - it doesn't matter where you are on the political spectrum, the climate science spectrum, or any spectrum for that matter.  The bottom line is, well, the bottom line.  And the organizations in which we work - or to whom we offer project management services of any kind, are taking note of these observations - and you would serve yourself - and your organizations (and perhaps the planet, but that's just our opinion) better by paying attention and acting on the basis of solid information, which means getting smart about this topic.  We intend to help - just stay tuned to this blog and EarthPM and we will do our best to provide you the latest from industry thought leaders.  Stay smart - and stay safe!