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Date
The Green Spectrum
In our last book, Rich and I talked about the spectrum of green projects, from green by definition, a wind farm project to green in general, like the compact disk from Big Kenney where the holder was made of compostable material and impregnated with wildflower seeds. All projects have some aspect of sustainability. Well, the same holds true for companies. Companies that you would never expect to have a strong interest in sustainability do have that interest, serious interest! It is not just interest in “greening up”, it is undertaking huge sustainability projects, and this company has the deep pockets to do it in a big way.
When one thinks of Lockheed Martin there is a tendency to think military applications only because they are the world’s largest defense contractor to a tune of $45+ billion in revenue. According to a recent article in the Wall Street Journal, Lockheed Tests the Water, Doug Cameron, November 14, 2014, Lockheed is looking to expand into other markets, due to cutbacks in US military spending. Lockheed Martin’s sustainability mission is documented on their website “Lockheed Martin has long been driven by the concept of sustainability, a paradigm of corporate social responsibility. Our high standards for ethics, corporate governance and performance excellence distinguish our contributions to global security when it matters most. We define sustainability as fostering innovation, integrity and security to protect the environment, strengthen communities and propel responsible growth.” So Lockheed’s sustainability mission certainly encompasses 2 of the 3 P’s, people and planet. There’s no question that they are actively pursuing sustainability within their company.
I am talking about something different; undertaking actual “green by definition” projects. Lockheed has a project in the works using ultrathin membranes used for desalinating water. These membranes are measured in nanometer thickness. Not only can it be used for desalination, but also for water purification. Both applications have enormous potential to make lives better by provided ample and pure water, as well as water recycling.
Also from the WSJ article, Lockheed is also working with Kampachi Farms and the Illinois Soybean Association to develop open-ocean fish pens, “intended to enable fish farming without the environmental and other drawbacks of inland or coastal farms.” Lockheed’s contribution was in developing communications and control systems that allow land based operators to feed the fish and clean the pens floating on ocean currents.”
The energy sector is particularly interesting to Lockheed. There is a deal between Lockheed and a Chinese company, Reignwood Group, to develop a 10 Megawatt power plant in the Pacific Ocean “to generate electricity from the temperature difference between deep and shallow water.” They are alos investigating nuclear-fusion and tidal power plants. Fascinating stuff!
To gain the advantage going forward, project managers should understand both the “green spectrum” of projects as well as the green spectrum of companies.
Posted
by
Dave Shirley
on: November 25, 2014 03:21 PM |
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