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Date
This is a post about golden thread. And this time, when we say golden, we mean a lot of gold.
We like to point out that sustainability is not only in the domain of wind farms, biofuel factories, and electric vehicles. Companies who deal in insurance, finance, telecom have all been featured in our hundreds of blog posts.
This post is about Citi, which recently announced a huge program to support sustainability. Per today's feature article in edie.net, “Citi has announced a landmark 10-year $100bn commitment to finance activities that reduce carbon emissions, help communities adapt to climate change and directly finance sustainable infrastructure such as green housing”.
Citi itself has set aggressive goals for the ecological part of its triple bottom line:
- 35% reduction in greenhouse gas emissions
- 30% reduction in energy and water use and
- 60% reduction in waste, all against a 2005 baseline
Citi has also set a 2050 GHG emissions reduction goal of 80%. Citi is going for LEED Platinum certification for its NYC company headquarters – this being included in its target to have 33% target of its real estate portfolio to be LEED certified.
So what’s the point?
The point is that Citi has integrated sustainability thinking into its portfolio, into its bottom line. It has seen the benefit of thinking long-term, and it is putting its money behind those efforts. The “golden thread” between its mission, vision, and values, and its operations, seems to be intact and strong.
Here is Citi’s statement of Global Citizenship:
Citizenship at Citi means recognizing the impact we have on the world and ensuring our business is enabling progress in the communities we serve. We focus our efforts on the promotion of financial inclusion and economic progress and the advancement of environmental sustainability. Our people are the key to these successful efforts, and we invest in recruiting and maintaining a diverse and talented workforce. Together we are working towards that simple yet powerful goal: enabling people to make progress in their lives, businesses and communities.
With the announced investments, Citi is showing that these are not empty words. Is Citi perfect? Of course not. Have they set a benchmark for connecting their “ideation” to their “operations” as we’ve so often touted? Yes.
We suggest that you look up your own company’s ideation (mission, vision, value statements) and see how they connect to your operations. It’s a worthwhile investment of your time.
Posted
by
Richard Maltzman
on: February 19, 2015 11:39 PM |
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