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Date
I was watching a video the other day called Connections. Surprise, surprise, it is about fly fishing. There are three videos in the series so far including Drift and Rise. The videos are a collaboration that includes Chris Patterson, long-time cinematographer for Warren Miller Films that brought us some spectacular skiing videos. Connections is all about the connections we make to other fly fishermen, to getting to and from fly fishing locations, to the places we fish, guides, people we meet fly fishing, resort owners, fly shop employees, and finally between the angler and the fish on the end of the line. It got me thinking about all the connections we’ve made by being are involved with sustainability.
We started slowly making those, for a good reason. Sustainability is controversial and can be a source of conflict. We needed to get out facts straight or at the least, investigate the reasoning behind sustainability. It is also, to some, the cause de jour, a thing to exploit. To us, it is much more than that. It is our connection with the “natural world.” It is the future if we are to have one. When we look at all of the issues we are facing in the future, like continued population growth, habitat destruction and water scarcity for example, we see that sustainability as that ultimate connector.
There is a connection between green or sustainable business practices and project management. We’ve talked about this before, project managers are where ideas become reality. Therefore the reality of sustainable practices, are executed by project managers. Our most cherished connections is the ones we’ve made with other, like-minded, project management practitioners who get it and get us. We’ve made these connections all over the world and we are very proud of that fact. The numbers are growing, too, as evidenced by the interest in EarthPM.
The video discusses some of the same connections that we have with sustainability, even though in some instances they didn’t realize it. As an example they talk about the transportation connection. We have to get to the places we fish. How we do that in the most sustainable way is up to us. Fuel efficient vehicles, making sure our vehicles are properly tuned and tires properly inflated to reduce fossil fuel consumption and emissions, or carbon offsets for air transportation are examples of connecting sustainability with transportation.
Belonging to or donating to organizations like the Nature Conservancy who are protecting those valuable resources that we fly fishermen use, is a connection between us and the land. Purchasing our equipment from companies who are part of the “1% for the Planet” is another way to connect. You can find those companies by going to 1% for the Planet website. Not purchasing from companies who employ unethical business practices is a way to connect to sustainability via corporate social responsibility. Those companies can easily be identified by going to any number of sustainability indices.
When we think about it, we see that we are connected to sustainability in just about every way. Perhaps we just need some someone to be able to “Touch” us to see them.
Posted
by
Dave Shirley
on: March 23, 2012 12:41 PM |
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