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Date
There are many projects that can lead to a more sustainable product. I received a rug the other day from Pottery Barn. We were looking for a sustainable product and this rug fills the bill. It originates from Obeetee, a company founded on sustainable principles. Shortly after World War I, a couple of British entrepreneurs decided to create an enterprise by partnering with group of local artisans in the rug making area of Uttar Pradesh, India. Those artisans had a tradition of weaving high quality rugs for centuries. But what makes it sustainable?
One thing that they do is vertical integration. The company works directly with over 15,000 weavers so that the loom owners have close ties to the factory. Those close ties allow for mutually beneficial relationship to form. That relationship resulted in the “coveted” SA8000: 2001 Certification for Social Accountability which examines 8 core elements including; worker health and safety, working hours, child labor, forced labor, discrimination, freedom of association and collective bargaining, wages and discipline.
Additionally Obeetee carpets are made with safe dyes and chemicals and “is the first in the industry to set up water effluent treatment plants and air pollution control systems.” They majority of their power is generated using gas derived from biomass. It is eco-friendly way to recover heat and power from the biomass and is utilized to run the power turbines. Obeetee contributes to surrounding communities by planting trees and developing parks. Even though the hiring age in India for labor is 14 years old, Obeetee’s hiring standards are a minimum of 16 years old.
Looking at the labeling on the rug pad we also purchased at the same time from Pottery Barn, it states that it is “made from recycled polyester and nylon needle punched fibers, attached to a pad of natural and synthetic rubber.” It also states that it is “made from recycled materials that are safe to use on all types of floors.”
It is always interesting to find a company, in potentially a fossil fuel intensive industry, carpeting, and seeing that the projects along the way have lead to a very sustainable company. One that we’ve mentioned before is Interface Global, “the worldwide leader in design, production and sales of environmentally-responsible modular carpet for the commercial, institutional, and residential markets, and a leading designer and manufacturer of commercial broadloom.” Global Interface intends to be 100% sustainable by the year 2020.
It is worth noting that whatever the product of your enterprise may be, it will fall somewhere in the “green spectrum," green by intent to green in general, from developing a wind farm to putting out a new software release. Defined in Green Project Management, greenality “is the “degree to which an organization has considered environmental (green) factors that affect its projects during the entire project life cycle and beyond.” Obeetee has certainly done that from the beginning.
Posted
by
Dave Shirley
on: April 13, 2012 09:15 AM |
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