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Date
We kick off our August posts with an inspiration, via Wired magazine, regarding food, and we illustrate it with pictures from two Broadway shows which connect us to the topic.
Food, glorious food... (Oliver)
To Life!!!! (Fiddler on the Roof)
We're talking about a new, sustainable restaurant and catering business founded by Mike Roberts, former president and COO of McDonalds. Lyfe Kitchen's ambition is to open hundreds of restaurants around the country, in the span of just five years. Lyfe is an acronym for Love Your Food Everyday.
From the article:
Lyfe’s aim is not just to build a radically sustainable, healthy brand of fast food. The former Golden Archers hope to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef. These days, the utopian vision of responsible agriculture is premised on a return to small and slow. If Roberts is right, though, we’ll have to swallow a paradox as preposterous as a vegan Whopper: The nirvana of eco-gastronomy may at long last be attained, but only thanks to the efficiencies of supply-chain management.
And like our story ("A Chip Called Wanda") right here at Projects At Work, about the Walker's Potato Crisp, Lyfe Kitchen is using techniques that we recommend our project managers pay attention to (this one happens to be about chickens...):
The new poultry supply chain is not just about procuring as much chicken meat as quickly and cheaply as possible. It’s about delivering wholesome chicken from birds that are fed hormone-free food and raised on farms that don’t produce the environmental degradation of a Tyson or Perdue. For example, as a general rule the poultry industry cools its slaughtered chickens in chlorine water baths—which not only affects the flavor but delivers more absorbed water to the consumer. Lyfe’s poultry supplier, Mary’s Chickens, has figured out a superior way to cool its birds—surround the whole production line with chilled air as they pass through. “It’s better for food safety,” says Jim Campbell of Synergy Restaurant Consultants, the company Roberts has hired to source most of Lyfe’s ingredients. “You’re not mixing all these chickens in a bath of water, where contamination can occur. And you’re saving 30,000 gallons of water a day.”
Changes in process....adapting long-term thinking...considering the holistic when aiming at a deliverable...thinking about operations and the steady-state of the operation and not just the project's product ...these are the true aspects of green and sustainability thinking. While having the burger wrapper made of recycled papers is also a good thing, too many businesses - and too many project managers - stop there, thinking they have 'ticked the green box' and 'done the right thing'. Well, they have indeed scratched the surface but they haven't really embraced sustainability the way we see it - and the way that Lyfe and others (such as Interface/FLOR) have done.
The article has only been posted on Wired for a few days and it already has 56 comments. So it's got the attention of that community.
Given that we're just starting up August, we'd also like to get you interested in a conversation on sustainability in PM.
Gantthead has featured Green PM as its August 2012 theme.
Please see (and join the conversation) at this article. Maybe after a little snack...
Posted
by
Richard Maltzman
on: August 06, 2012 11:06 AM |
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