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Date
Corporate Social Responsibility (CSR) “comes in many forms“and that is not just what we say in our Green Project Management. One of the brief examples we use in defining CSR is City Year. Timberland, one of the companies we chose to highlight in our chapter “At the Top of Their Game”, is one of the early supporters of City Year. Our book was published in 2010, so we felt it was time to revisit City Year to see how the initiative was progressing. We were not surprised that it is doing very well, thanks for an expansion of programs and continued support from some major corporations.
One of City Year’s programs is National In-Link Sponsorship. Timberland continues to provide extraordinary support according to City Year’s website; "Over the past 20 years, the relationship between City Year and Timberland has grown from official footwear provider to a partnership in helping students and schools succeed. For the past 10 years, we have seen first-hand the energy, dedication and idealism of City Year New Hampshire corps members as they shared our headquarters as home base. City Year’s red jackets have become symbols of service and a mutual commitment to our communities. As City Year begins a second decade in New Hampshire, we are thrilled to see City Year expand to have a greater impact on the schools and communities where they’re needed most. Their presence and influence in our community are deeply felt – and valued – within Timberland." - Jeff Swartz, Former President and CEO, The Timberland Company.
City Year is now a partner in IBM’s initiative World Community Grid (WCG), a program that has “more than 600,000 volunteers, and hundreds of companies, associations, foundations, nonprofits and academic institutions.” The program focuses IBM’s greatest resources, “technology and talent to develop initiatives that enrich the lives of communities across the globe.” The effort uses “surplus power of more than 1.5 million personal computers to advance humanitarian research projects.” For more information see WCG.
KPMG, the international firm that provides audit, tax and advisory services, provides City Year with audit and tax review counseling at a discounted rate. Microsoft, another of our companies we felt were at the top of their game in 2010, continue to support City Year with software and technology. And, WilmerHale® provides legal representation to City Year. “The firm generously donates its time and expertise, providing critical legal services to City Year on an ongoing basis. In 2006, WilmerHale was officially named City Year's ‘National Legal Counsel’ and in 2010, WilmerHale received a ‘20th Anniversary Leadership Award’ for its extraordinary, long-standing partnership with City Year.”
In 2010 we made a choice to include City Year as an example of what companies can do to support CSR. It is always a danger to commit to paper something that could be fleeting and just a “fad” or something just to satisfy the latest “buzz words.” We are happy to report that City Year is not one of those “fads”, but an enduring and expanding corporate social responsibility effort that is good for the world!
Posted
by
Dave Shirley
on: March 24, 2013 10:52 AM |
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