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Told you a THOUSAND times...

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Categories: Leadership


 

We all have probably heard that phrase - "I told you a thousand times", from our sons, daughters, moms, dads, spouses, nurses, doctors, customers, bosses, and so on.  Above, you see an old 45rpm record label with the title, "I've Changed My Mind A Thousand Times".  So it seems like a bad thing...

But in this case - it's a good thing.

The 1000 times we're talking of is a 1000x reduction in energy use by the telecom industry.

Yes - a one thousand times reduction.

GreenTouch, a non-profit consortium of companies (see http://www.greentouch.org ) which are normally compeitiors and customers and suppliers of each other, have collaborated on several key energy saving schemes since its inception in 2010.  We blogged about this on our EarthPM site.

This story, posted just a few days ago, gives a great update in detail. 

To save you some time, we're just going to point you to a short video that sort of says it all.  After watching it, we'll give you the connection(s) to project management, which you've probably already made.

Our favorite quotes:

"Anything that is not green does not belong to the future"

"new projects - ongoing....starting... it could be the blueprint of what R&D means to society"

"give yourself the freedom to think differently"

The project connections are obvious:

  • each of GreenTouch's initiatives are brought to reality via projects and project managers
  • collaboration between teams which normally would be compteting vigorously yields some amazing results
  • setting a bold - but achievable - goal, and one connected to something we all (should) care about - well, that's a motivator strong enough to get some of the best technical minds in the world to work together with outstanding, tangible results

Once again - opportunity is knocking.  If you are in the ICT industry, it's wise to become conversant in the language not only of bits, bytes, lasers, radio... but also the language of sustainability.


Posted by Richard Maltzman on: May 16, 2013 08:49 PM | Permalink

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