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Mom and Dad: Program Managers of Sustainability?

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Categories: Activism


In the US, it's almost Thanksgiving, a major family holiday.  Mom, Dad, family, and friends - kids of all ages -  gather to give thanks for all that they have and to celebrate this 'harvest' time of year. 

And so we choose this timeframe to talk about the important role that Mom and Dad play as project managers - and/or leaders in general - when it comes to integrating sustainability thinking into the mindsets of their families.

We'd like to draw your attention to Project Sunlight.  This is a project created by Unilever targeting parents as the key influencers for their families, and thus communities.  They invite, and we also invite you to first  watch a film online which aims to both inspire and motivate parents to then act by doing a number of small things which, added together, will contribute to a better society and environment. Unilever, the parent company of well-known brands like Ragu, Hellmans, Lipton, Popsicle, and Ben & Jerry's, is trying to get the public to join a movement and become part of a growing community of sustainability-minded people and organizations.

We know how hard it is to start grass-roots, ad-hoc movements.  As a company of two people, EarthPM is finally seeing some success in this area but only after years, hundreds of blog posts, and scores of presentations at PMI Global Congresses, PMI Chapter Meetings, and PMO Symposia as well as in local sustainability organizations, constantly pushing the message that there IS an intersection of Sustaianbility and Project Management and how we as project managers can contribute to lasting success - triple bottom line success - of our projects' products.  But this is Unilever, a large multinational corporation.  They can make a quicker, deeper, broader difference.  We urge you to help them.  At least watch the video, and as you do so, consider the Project Management role that Mom and Dad have in influencing the world around them.  Most likely, you - as a project manager who is the child of Mom and Dad and a Mom or Dad yourself, are at least at that intersection: the intersection of parent and project manager.  Now, just extrapolate that to the intersection of project management and sustainability.  Of course, if you're having trouble extrapolating or just find this idea intriguing we invite you to read our book, Green Project Management, which covers the topic well, so we're told.

Unilever's Project Sunlight lets you take action locally as a Mom, as a Dad, as a child, as a Project Manager.  And by definition, if you take on one of these challenges, you are a Project Manager!  Check out what you can do in the USA on this Facebook link.

Happy Thanksgiving to our USA-based readers.  We're thankful to have this opportunity on Projects@Work to share our thoughts and hope you have a terrific holiday week and weekend!


Posted by Richard Maltzman on: November 26, 2013 10:27 AM | Permalink

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