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Date
McDonalds - purveyors of millions and millions and millions of hamburgers, has been making some sustainabiilty moos (er... news) lately. It drew our attention and we thought we'd share it with you because as project managers we love - or at least need - guidelines.
Sustainable beef. Many would simply call that an oxymoron. We're not going to get into that argument now, nor the argument over meat or vegetarian or vegan diets. We realize that beef is a carbon-intense food. However... this blog post is about guidelines for sustainabilty - and their connection to projects. So when McDonalds says that they will begin buying 'verified sustainable beef' in 2016, they need to be able to say what that means. And for that to happen, there need to be guidelines covering sustainable beef.
Well, sure enough, a guideline now exists. Principles for Sustainable Beef Farming, linked here for your convenience and reading pleasure, organizes 39 principles into four categories:
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Sustainable Farming Systems, asking questions like these:
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Are individual groups of animals fully traceable from birth?
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Are the Principles being applied with a philosophy of continuous improvement?
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Is feed produced/sourced in accordance with the Principles & Practices for the Sustainable Production of Arable & Vegetable Crops?
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Is land use optimised?
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Economic Sustainability, asking questions like these:
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Are effective biosecurity measures in place?
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Are there long term business plans in place that consider, amongst other things,the long term viability of the farm?
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Social Sustainability, with questions like these:
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Is the health of both consumers and the general public protected?
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Is cattle health and welfare safeguarded?
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Is the breed of cattle and choice of production system suited to the localclimate, soil, pests & diseases?
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Are the health, safety and rights of all workers protected?
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Are all workers sufficiently competent?
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Is business conducted with integrity?
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Does the farm positively contribute to the local community?
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Does the farm manager act as a responsible steward of the rural environment?
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Environmental Sustainability , with questions like these:
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Are the natural resources soil, water and air being managed responsibly?
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Are greenhouse gas emissions being measured and is action being taken to reduce them?
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Are farm wastes managed responsibly?
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Is biodiversity on the farm enhanced?
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Are High Conservation Value lands (HCV) protected?
Although a farm is clearly an operation, we point out thatmaking a farm more sustainable is a project, and that there is still learning that can and should take place from these operational principles.
These are the sorts of questions that you can be asking your project team - preferably near the initiation - to integrate long-term thinking...sustainability thinking into your project. We'll be discussing this much more during 2014.
Additional references:
This article from BusinessWeek
This article from GreenBiz
Posted
by
Richard Maltzman
on: January 10, 2014 10:55 PM |
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