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Date
Stakeholder management has always been important. The new PMBOK® has placed additional emphasis on it by creating an entire knowledge area “Project Stakeholder Management.” We’ve all seen the various power/interest grids, assessment matrices, and other tools, including analytical techniques, all to determine the influence of a stakeholder.
How about a tool to determine the where stakeholders are along a sustainability continuum? As sustainability continuum, what is that? One of the more popular concepts we developed to help determine an individual’s greenality is The Hugger-Hummer (H-H) Scale. We’ve talked about this scale before in general terms, but never really defined or explained it. The H-H scale is configured with the two extremes, those who are tree huggers, or environmental fanatics, to Hummer drivers, or those who really don’t care how much fuel they consume. I’m not saying that every hummer driver disregards the environment; there are good reasons for some driving larger, less fuel efficient vehicles, like towing trailers, accessing rural areas in bad weather over questionable roads, etc. I’m also not saying that every hugger is an environmental fanatic that takes saving the environment to the extreme. It’s just that we needed a scale and those two terms seem to fit the extremes. As a matter of fact, most of us (if I can speak about most of us) hover around the middle, one side or the other from top dead center. For instance, I have a fuel efficient car as well as a powerful pickup truck. The car I use for commuting or daily travel, and the truck I use to tow a camping trailer and to tow a boat (separately) so I can enjoy the outdoors more.
This is what makes it a little difficult when you are assessing stakeholders. I am interested in the environment, and have a gas guzzler (for a reason). Your stakeholder may be in the same boat, excuse the pun. It also makes the H-H tool useful. To be able to assess a stakeholder along a scale is like using an objective standard. To be most effective in developing the objective standard, expert judgment can be used to validate the incremental differences along the continuum.
More and more stakeholders are becoming aware of sustainability issues, on both ends of the H-H Scale. It is helpful for a project manager to know where the most influential stakeholders appear on the scale. Combining a power/interest grid with the H-H Scale, helps the PM better understand the stakeholder’s needs and desires. There are no guarantees for project success, which is why we need to use all tools available.
To put it in perspective, ignoring the sustainability interests of stakeholders only adds to what? Project Risk! Adding the H-H Scale to your quiver will help you better understand potential risks to the project, therefore “will better equip them to identify, manage, and respond” to those risks, and will add to better stakeholder management.
Posted
by
Dave Shirley
on: May 27, 2014 08:03 PM |
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