People, Planet, Profits & Projects

PMI™ has published their “Ethical Decision-Making Framework” (EDMF), and are we excited!  You may ask – “Well how does that fit with sustainable project management?  Isn’t sustainable project management where your focus is? “  And we say, glad you asked. 

Looking through the document, we don’t see many overt references to sustainable project management, and we see it covertly referenced throughout the document.  The framework lists five EDMF steps, Assessment, Alternatives, Analysis, Application and Action.  Let’s looks at a couple of examples.  Granted, we may be looking at this through a “green/environmental or sustainability lens”, but that’s okay.  We asset that a project manager should add that lens to his or her repertoire. 

As an example, “Assessment: Make sure you have all the facts about the ethical dilemma and ask these questions: 

• Does it abide by the law?
• Does it align with the PMI Code of Ethics and Professional Conduct?
• Does it agree with your employer’s and client’s code of ethics and conduct?
• Does it align with your ethical values and those of the surrounding culture?" 

In other words, does it take into account environmental rules and regulations, is it connected to the organization’s mission vision (their code of conduct perhaps), and does it meet stakeholders expectations of sustainability?  

While you can read it yourself at http://www.pmi.org/About-Us/Ethics/~/media/PDF/Ethics/Ethical%20Decision%20Making%20Framework%20-%20FINAL.ashx and draw your own conclusions, we’d like to offer a couple of more examples of our interpretation.  Let’s just look for a moment at the Horizon Deepwater (BP's Macondo Well) disaster that occurred in the Gulf of Mexico in 2010 to illustrate some of the principles of the Framework.  Did they truly consider the pros and cons of their decision to drill where they were drilling and to drill the way they were drilling.  We always asserted that we weren’t in the room when these decisions were made, but we know that they did not even consider any environmental risks in their risk register for the (Macondo Well) project.  You can verify that for yourself at http://www.boemre.gov/pdfs/maps/AppendixJ_RiskRegister.pdf. 

 One of the overt mentions of sustainability occurs in the Analysis step; “Will your candidate decision have a positive impact or prevent harm to ....the environment or future generations.”  In our book we reference the Bruntland definition of sustainability as “…meeting the needs of the present without compromising the ability of future generations to meet their own needs.”  This question seems to address that.  One of our favorite questions in this section is “Looking back, will this decision seem like a good idea a year from now?”  We don’t think we have anything to add here.  That question says it all.  Not that they all aren’t great questions, and again, we urge you to read the entire framework on PMI’s site, other great (sustainability) questions include; “Would you choice result in the greatest good? (Application Step) and “Could you make your decision public and feel good about it?”  (Action Step) 

We applaud PMI’s effort in capturing a decision making framework that addresses ethics.  It is a great first step in understanding what it takes to be responsible in your decision making processes and from our point of view, to use this framework in conjunction with a “green lens” for the best project  decision that consider sustainability.

Note: We first saw the term "Environmenal Lens" while reading Esty and Winston's book, Green to Gold

We found an interesting post over at one of our favorite websites: Earth Techling.

So the first finding from our post so far: go ahead and make a note to visit and subscribe to that site if you are at all interested in the interesection of technology and envrionment.

Now, on to their story.  It's about a series of electronics certifications for environmental responsibility, given by the Green Electronics Council, their tool, EPEAT (Electronic Product Environmental Assessment Tool), and a new designation which you may see alot of, called EcoSense - which we've featured at the top of *our* posting.

From the Earth Techling article:

EcoSense will be used to identify sustainable electronics from computers to TVs, printers to mobile devices and likely tablet PCs. And yes, it could be a very big deal.

EPEAT, which is managed by the non-profit Green Electronics Council, is probably the most comprehensive sustainability identifier you’ve never heard of. To be listed on the EPEAT registry, products must meet more than 50 different criteria, from energy efficiency to RoHS (Reduction of Hazardous Substances) compliance to ease of recycling. Computers listed on its registry must comply with 28 mandatory criteria, with 23 remaining optional. A Bronze designation denotes meeting the minimum 28 criteria, while a Silver product also meets 50 percent or more of optional criteria and a Gold-designated product meets 75 percent or more of the options.

Why is this important to project managers?  Well, we get involved in procurement, don't we?  And procurement has elements like constraints and contracts and guidelines.

From the article:

The (EPEAT) registry is used primarily by government agencies and large corporate purchasers to meet mandates for buying green computers. Some 95 percent of computers purchased by many U.S. government agencies, for example, must be EPEAT-certified. An estimated 100 million computers a year are sold based on the EPEAT designation.

So this is not at all trivial to business and not at all trivial to your project.

EPEAT’s criteria is based on IEEE 1680 standards, each of which can take a year or more to develop and finalize. O’Brien says it’s unclear whether tablets will be included under the mobile devices or the computer standard, the latter of which will undergo a revamp starting this fall.


Just to show that this is gaining traction, again from the article:

The EcoSense designation is currently being tested at an Office Depot store in Portland, Ore., and O’Brien says other partners like Staples would like to test the designation as well. EcoSense will be the consumer face of EPEAT, though whether EcoSense will have gold, silver or bronze designations remains to be seen.
From the EPEAT website:

EPEAT® is the definitive global registry for greener electronics. It’s an easy-to-use resource for purchasers, manufacturers, resellers and others wanting to find and promote environmentally preferable products.

Our vision: A world where the negative environmental and social impacts of electronics are continually reduced and electronic products are designed to accelerate the world’s transition to sustainability

Our mission: Operate the most successful global environmental rating system for electronic products, helping connect purchasers to environmentally preferable choices, and thereby benefiting producers who demonstrate environmental responsibility and innovation

Our values: Leadership, transparency, continuous improvement, collaboration and market-orientation
 

For the techies out there, here is an outline of the EPEAT criteria:

    Introduction
    Protocols 4.0 Manufacturer declaration
    Protocols 4.1 Reduction/elimination of environmentally sensitive materials
    Protocols 4.2 Materials selection
    Protocols 4.3 Design for end-of-life
    Protocols 4.4 Product longevity/life cycle extension
    Protocols 4.5 Energy convervation
    Protocols 4.6 End-of-life management
    Protocols 4.7 Corporate performance
    Protocols 4.8 Packaging
    Annex 1 Plastics materials form
    Annex 2 Packaging materials form
    Annex 3 Plug-in guidelines checklist

These protocols are all available as hyperlinks on the EPEAT site, provided below.

http://www.epeat.net/resources/criteria-verification/

IT Project Decision Making and Energy Policies, EMEA

Because if the huge impact of IT on energy use, we have a particular interest in it; specifically how the “greening” of IT can positively affect a reduction in energy.   While we believe that one person can make a difference, a significant impact can be achieved by policy.  We not saying that the establishment of policies is the end-all-be-all for sustainability, just those policies can provide a “guideline”, albeit forced at times, for project decision making.  A recent report by Green Grid provides information on energy policies in Europe, Middle East and Africa (EMEA), and how those policies “that informs business decisions and prepares data centers for the effects of current and pending changes in the regulatory environment and ensures they can budget for and exploit these policies to gain a competitive advantage." 

One of the primary duties of a project manager is risk management, identifying and assessing the impact of risks in order to prepare for managing and controlling risks.  Failure to include the sustainability aspects of a project, in this case the “legislation, regulations, costs” (or policies if you will) relevant to data centers can have a detrimental effect on you data center projects.  While 2012 shows some decrease in spending for data center projects according to Steve Wexler (http://www.networkcomputing.com/data-center/240002548) “data center equipment sales in the first quarter surged 17% year over year - that was still a 6% drop from the fourth quarter. Data center network equipment revenue for the first quarter came in at $2.2 billion.”  2011 spending is predicted to be $98.9 billion up 12% from 2011 (http://www.gartner.com/it/page.jsp?id=1822214).  That’s a lot of money for data center projects.  By giving attention to energy policies, that money can be better spent on equipment, rather than addressing any "surprise" regulatory or legislative issues.

Just a reminder, Green Grid is “a non-profit, open industry consortium of end-users, policy-makers, technology providers, facility architects, and utility companies collaborating to improve resource efficiency in information technology and data centers. With more than 175 member companies around the world, The Green Grid seeks to unite global industry efforts, create a common set of metrics, and develop technical resources and educational tools to further its goals.”

We kick off our August posts with an inspiration, via Wired magazine, regarding food, and we illustrate it with pictures from two Broadway shows which connect us to the topic.

Food, glorious food... (Oliver)

To Life!!!! (Fiddler on the Roof)

We're talking about a new, sustainable restaurant and catering business founded by Mike Roberts, former president and COO of McDonalds. Lyfe Kitchen's ambition is to open hundreds of restaurants around the country, in the span of just five years. Lyfe is an acronym for Love Your Food Everyday.

From the article:

Lyfe’s aim is not just to build a radically sustainable, healthy brand of fast food. The former Golden Archers hope to transform the way the world produces organic ingredients, doing for responsibly grown meat and veggies what McDonald’s did for factory-farmed beef. These days, the utopian vision of responsible agriculture is premised on a return to small and slow. If Roberts is right, though, we’ll have to swallow a paradox as preposterous as a vegan Whopper: The nirvana of eco-gastronomy may at long last be attained, but only thanks to the efficiencies of supply-chain management.

And like our story ("A Chip Called Wanda") right here at Projects At Work, about the Walker's Potato Crisp, Lyfe Kitchen is using techniques that we recommend our project managers pay attention to (this one happens to be about chickens...):

The new poultry supply chain is not just about procuring as much chicken meat as quickly and cheaply as possible. It’s about delivering wholesome chicken from birds that are fed hormone-free food and raised on farms that don’t produce the environmental degradation of a Tyson or Perdue. For example, as a general rule the poultry industry cools its slaughtered chickens in chlorine water baths—which not only affects the flavor but delivers more absorbed water to the consumer. Lyfe’s poultry supplier, Mary’s Chickens, has figured out a superior way to cool its birds—surround the whole production line with chilled air as they pass through. “It’s better for food safety,” says Jim Campbell of Synergy Restaurant Consultants, the company Roberts has hired to source most of Lyfe’s ingredients. “You’re not mixing all these chickens in a bath of water, where contamination can occur. And you’re saving 30,000 gallons of water a day.”

Changes in process....adapting long-term thinking...considering the holistic when aiming at a deliverable...thinking about operations and the steady-state of the operation and not just the project's product ...these are the true aspects of green and sustainability thinking.  While having the burger wrapper made of recycled papers is also a good thing, too many businesses - and too many project managers - stop there, thinking they have 'ticked the green box' and 'done the right thing'.   Well, they have indeed scratched the surface but they haven't really embraced sustainability the way we see it - and the way that Lyfe and others (such as Interface/FLOR) have done.

The article has only been posted on Wired for a few days and it already has 56 comments.  So it's got the attention of that community.

Given that we're just starting up August, we'd also like to get you interested in a conversation on sustainability in PM. 

Gantthead has featured Green PM as its August 2012 theme.

Please see (and join the conversation) at this article.  Maybe after a little snack...

Well, you have to admit it's a better blog title than:

Halftone gel lithography for photo-patterning polymer gel sheets.

In our research on sustainabiity, we have often come across elements of the new science (well, it's not that new, but it has a new name) of biomimicry.

Biomimicry has been described as "the quest for innovation inspired by nature". 

Notice the number of times that Janine Benyus, the leader of the Biomimcry Institute uses the word "project" when she discusses, in the video below, how biomimicry impacts sustainability technology.

We were inspired for this post, however, by a unique and recent discovery at the University of Massachusetts, Amherst, which does indeed come under the technical title, "halftone gel lithography for photo-patterning polymer gel sheets".

From this article in Science Daily, here is a summary of what this is all about:

ScienceDaily (Mar. 8, 2012) — Inspired by nature's ability to shape a petal, and building on simple techniques used in photolithography and printing, researchers at the University of Massachusetts Amherst have developed a new tool for manufacturing three-dimensional shapes easily and cheaply, to aid advances in biomedicine, robotics and tunable micro-optics.

Ryan Hayward, Christian Santangelo and colleagues describe their new method of halftone gel lithography for photo-patterning polymer gel sheets in the current issue of Science. They say the technique, among other applications, may someday help biomedical researchers to direct cells cultured in a laboratory to grow into the correct shape to form a blood vessel or a particular organ.

"We wanted to develop a strategy that would allow us to pattern growth with some of the same flexibility that nature does," Hayward explains. Many plants create curves, tubes and other shapes by varying growth in adjacent areas. While some leaf or petal cells expand, other nearby cells do not, and this contrast causes buckling into a variety of shapes, including cones or curly edges. A lily petal's curve, for example, arises from patterned areas of elongation that define a specific three-dimensional shape.

The implication to projects and to sustainabiity, is immense.  This may mean that a biomedical research project will be able to direct cells cultured in a laboratory to grow into the correct shape to form a blod vessel or even an organ.  And with the ability to manufacture three-dimensional shapes easily, quickly, and cheaply, the possibilities for projects - and project managers - and sustainability - are nearly endless.

UPDATE:

Almost forgot this other great application of biomimicry - Geckskin.

Read the article here.  Fascinating.  Think of the projects!  It will literally have you climing the walls.

You can learn much more about biomimicry at the Biomimicry Institute.

Enjoy.  And feel free to mimic (share) this post with fellow project managers or other interested mockers!