How successfully can you identify success?
From the People, Planet, Profits & Projects Blog
by Richard Maltzman,
Dave Shirley
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Dave Shirley
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Date


We want to challenge you with the definition of what seems to be a mundane but pleasant word.
That word: success.
To do that, we're going to use an example provided from a very thoughtful post at an outstanding blog we suggest you visit, called SUKAD.
So here is the scenario:
You are charged with building a gymnasium at a warehouse facility for an industrial company which has a large number of employees in the region.
And here is the first challenge question:
What is the project?
Many will say that it is the successful construction of the gymnasium.
Don't answer too fast!
Now we quote directly from SUKAD:
Is the company in the business of building gymnasiums?
No!
OK, then what is the project?
Maybe we should ask the question differently, what is the business objective for the project, the business driver; business case?
Uh!
We understand. In this case we can say “improve employee health.”
To repeat and rephrase: the project is to build a gymnasium to improve employee health.
Great – now we know the project.
SUKAD goes on to discuss their four elements of project success. And by now you know that although of course the completion of the gym (on time, meeting requirements, and within budget) is an important element of success, it's not an "end-all" measurement of success.
Here are the four measurements of success:
-
Product Success: did we deliver the gymnasium in accordance with the project detailed plan (PDP) and specifications? If yes; good, first success measure is achieved.
-
Project Management Success: did we deliver the gymnasium in accordance with the project management plan (PMP); i.e. within the established time, cost, and other metrics? If yes; excellent, second success measure is also achieved.
-
Project Success: did we deliver the gymnasium in according to the project authorization (PAD)? Another way we can consider this is: did we deliver an acceptable and good standard gymnasium that the employees would consider using? If yes; wonderful, the third success measure is achieved. It is worth nothing here that since this can be measured shortly after completing the gymnasium, in most situations we consider the project a success and project is closed. However, we do not agree hence the need for the fourth measure.
-
Business Objective Success: We could have delivered an outstanding gymnasium and closed the project. However, the most important question is: did the project deliver the expected benefits that we anticipated when we considered the project and authorized it? Did we realize the benefits? The benefit expected is to improve employee health. It is unlikely that we will be able to give an answer at project close. We can measure the success a year or two after completion, long after the team demobilized.
As you can imagine, this last measure, business objective success, is related, at least in our minds, to the broad sense of project sustainability. Notice that it doesn't have a thing to do with the environment, and yet it is still a sustainability issue. We extend the view of the project beyond the deliverable and think in term of the steady-state.
Some project managers will find this objectionable. "Out of scope!", they will say. "Not our job!", they will declare.
We would like to agree quite strongly with SUKAD. Whether or not they realized they had a posting on sustainability thinking, they absolutely did.
We also would like to know what you think. Is there an advantage to you as a project manager and will you tend to do a better job as a PM if you consider these four measures?
Tell us! We won't know until you do... and the posting will only be a success if it generates some good discussion....
Oh yeah...one of our deliverables was a link to the full SUKAD posting on this subject.
http://sukadipms.wordpress.com/2011/09/03/four-dimensions-of-success-example/
Posted
by
Richard Maltzman
on: September 29, 2011 12:02 AM |
Permalink
Comments (3)
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 | Anonymous |
A Six Sigma Project has this benefit measurement built in as a project deliverable called a Control Plan. This plan is transitioned at Project Close to the identified business owner to execute over a specified period to determine the level of benefit achieved. It includes resources and corrective actions that should occur to ensure benefit realization. It can also include a trigger for a new project if benefits fall below a certain level.
 | Anonymous |
Reword the scenario. Is the title "you" to imply an outside organization (the PM) undertaking a project on a contract basis, or is "you" intended to mean an internal PM charged with a company project? If the latter, then the 4th measure is ok, otherwises it is off-base.
 | Anonymous |
@Jim, thanks for the reference to Six Sigma's Control Plan
@ Richard, we meant the internal PM. But we think it's important for a contracting PM to immerse him/herself in the organization so much that it really doesn't matter (or at least not that much).
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